Czech small and medium-sized enterprises and the success in foreign markets

The importance of small and medium-sized enterprises (SMEs) in national economies has been growing. For these reasons, SME’s are paid more attention. The paper deals with the success of Czech SME’s activities in the foreign markets. These enterprises exploited the opportunity of extensive European U...

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Main Authors: Lenka Procházková, Jan Hubený
Format: Article
Language:English
Published: Mendel University Press 2011-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/59/7/0301/
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author Lenka Procházková
Jan Hubený
author_facet Lenka Procházková
Jan Hubený
author_sort Lenka Procházková
collection DOAJ
description The importance of small and medium-sized enterprises (SMEs) in national economies has been growing. For these reasons, SME’s are paid more attention. The paper deals with the success of Czech SME’s activities in the foreign markets. These enterprises exploited the opportunity of extensive European Union market without internal borders and extended its activities to foreign markets. The objective of this paper is to determine characteristics related to activities carried on by small and medium-sized Czech companies in the foreign markets and then to describe those that fundamentally affect the success of these entities in the foreign markets. The characteristics are divided into five groups (a group of characteristics relating to the company, product, management, international experience and a group of characteristics relating to the target market). The enterprises’ success in foreign markets is assessed by aggregate indicator of success. This indicator is monitored by multi-dimensional indicators of corporate success and evaluation of both objective and subjective. At the last part of the article due to analysis of relationship used, there are identified characteristics affecting the success of Czech small and medium-sized enterprises in foreign markets.
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spelling doaj.art-e391940557a54710859ed7d4c3d3231a2022-12-22T01:19:02ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102011-01-0159730130610.11118/actaun201159070301Czech small and medium-sized enterprises and the success in foreign marketsLenka Procházková0Jan Hubený1Ústav marketing a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaÚstav marketing a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaThe importance of small and medium-sized enterprises (SMEs) in national economies has been growing. For these reasons, SME’s are paid more attention. The paper deals with the success of Czech SME’s activities in the foreign markets. These enterprises exploited the opportunity of extensive European Union market without internal borders and extended its activities to foreign markets. The objective of this paper is to determine characteristics related to activities carried on by small and medium-sized Czech companies in the foreign markets and then to describe those that fundamentally affect the success of these entities in the foreign markets. The characteristics are divided into five groups (a group of characteristics relating to the company, product, management, international experience and a group of characteristics relating to the target market). The enterprises’ success in foreign markets is assessed by aggregate indicator of success. This indicator is monitored by multi-dimensional indicators of corporate success and evaluation of both objective and subjective. At the last part of the article due to analysis of relationship used, there are identified characteristics affecting the success of Czech small and medium-sized enterprises in foreign markets.https://acta.mendelu.cz/59/7/0301/small and medium-sized enterprisesforeign marketssuccessthe characteristics of the company
spellingShingle Lenka Procházková
Jan Hubený
Czech small and medium-sized enterprises and the success in foreign markets
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
small and medium-sized enterprises
foreign markets
success
the characteristics of the company
title Czech small and medium-sized enterprises and the success in foreign markets
title_full Czech small and medium-sized enterprises and the success in foreign markets
title_fullStr Czech small and medium-sized enterprises and the success in foreign markets
title_full_unstemmed Czech small and medium-sized enterprises and the success in foreign markets
title_short Czech small and medium-sized enterprises and the success in foreign markets
title_sort czech small and medium sized enterprises and the success in foreign markets
topic small and medium-sized enterprises
foreign markets
success
the characteristics of the company
url https://acta.mendelu.cz/59/7/0301/
work_keys_str_mv AT lenkaprochazkova czechsmallandmediumsizedenterprisesandthesuccessinforeignmarkets
AT janhubeny czechsmallandmediumsizedenterprisesandthesuccessinforeignmarkets