Categorical apparatus of individual marketing

Categorical apparatus of individual marketing

The aim of the article. The aim of the article is to clarify the essence of individual marketing and its interconnection with relationship marketing, CRM, direct marketing and database marketing based on a study of the marketing genesis and the evolution of the process of individual communication be...

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Bibliographic Details
Main Authors:	I.L. Reshetnikova, Yu.A. Eremenko
Format:	Article
Language:	English
Published:	Sumy State University 2013-12-01
Series:	Marketing i Menedžment Innovacij
Subjects:	individual marketing relationship marketing customer relationship management (CRM) direct marketing database marketing
Online Access:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_4_66_74.pdf

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