Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?

The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significant industry reference value for urban planning...

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Main Authors: Kaida Chen, Hanliang Lin, Yen-Jong Chen, Yue Xu, Shuhui Ding, Yujie Guo, Shuying You
Format: Article
Language:English
Published: MDPI AG 2024-02-01
Series:Buildings
Subjects:
Online Access:https://www.mdpi.com/2075-5309/14/2/557
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author Kaida Chen
Hanliang Lin
Yen-Jong Chen
Yue Xu
Shuhui Ding
Yujie Guo
Shuying You
author_facet Kaida Chen
Hanliang Lin
Yen-Jong Chen
Yue Xu
Shuhui Ding
Yujie Guo
Shuying You
author_sort Kaida Chen
collection DOAJ
description The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significant industry reference value for urban planning authorities and residential development companies. However, the colour and material aesthetic preferences of consumers for building facades have not received much research attention. To fill this gap, this study empirically investigates these preferences within the cultural context of Fuzhou, China. Using house prices as a reference perspective and econometric methods as research tools, this study explores the specific aesthetic preferences of urban consumer groups and compares the preferences of groups with different levels of consumption. The results confirm the existence of specific consumer preferences for building facade colours and materials and a close connection among the variations in these preferences and various combinations of facade colours and materials. Different quantities and types of materials can lead to distinct preferences for the quantities and features of facade colours. Apart from providing precise professional insights for urban planning authorities and residential developers, this study also offers a feasible conceptual reference for future studies to be conducted in other regions.
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spelling doaj.art-e3ba62500083408cb572b2195d009c702024-02-23T15:10:34ZengMDPI AGBuildings2075-53092024-02-0114255710.3390/buildings14020557Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?Kaida Chen0Hanliang Lin1Yen-Jong Chen2Yue Xu3Shuhui Ding4Yujie Guo5Shuying You6College of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaDepartment of Urban Planning, National Cheng Kung University, Tainan 70101, ChinaDepartment of Urban Planning, National Cheng Kung University, Tainan 70101, ChinaFaculty of Humanities, The University of Manchester, Manchester M13 9PL, UKCollege of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaInternational Digital Economy College, Minjiang University, Fuzhou 350108, ChinaSchool of Media and Communication, Shenzhen University, Shenzhen 518060, ChinaThe distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significant industry reference value for urban planning authorities and residential development companies. However, the colour and material aesthetic preferences of consumers for building facades have not received much research attention. To fill this gap, this study empirically investigates these preferences within the cultural context of Fuzhou, China. Using house prices as a reference perspective and econometric methods as research tools, this study explores the specific aesthetic preferences of urban consumer groups and compares the preferences of groups with different levels of consumption. The results confirm the existence of specific consumer preferences for building facade colours and materials and a close connection among the variations in these preferences and various combinations of facade colours and materials. Different quantities and types of materials can lead to distinct preferences for the quantities and features of facade colours. Apart from providing precise professional insights for urban planning authorities and residential developers, this study also offers a feasible conceptual reference for future studies to be conducted in other regions.https://www.mdpi.com/2075-5309/14/2/557building facadescolour aestheticsfacade materialscolour cultureconsumer preferencehouse prices
spellingShingle Kaida Chen
Hanliang Lin
Yen-Jong Chen
Yue Xu
Shuhui Ding
Yujie Guo
Shuying You
Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?
Buildings
building facades
colour aesthetics
facade materials
colour culture
consumer preference
house prices
title Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?
title_full Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?
title_fullStr Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?
title_full_unstemmed Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?
title_short Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?
title_sort do consumers have colour aesthetic preferences for the facade materials of condominium buildings
topic building facades
colour aesthetics
facade materials
colour culture
consumer preference
house prices
url https://www.mdpi.com/2075-5309/14/2/557
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