Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan

This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this st...

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Main Authors: Muhammad Wahyu Effendi, Yan Hendra, Armansyah Matondang
Format: Article
Language:English
Published: Universitas Medan Area 2019-01-01
Series:Perspektif: Jurnal Ilmu-ilmu Sosial
Subjects:
Online Access:http://ojs.uma.ac.id/index.php/perspektif/article/view/2541
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author Muhammad Wahyu Effendi
Yan Hendra
Armansyah Matondang
author_facet Muhammad Wahyu Effendi
Yan Hendra
Armansyah Matondang
author_sort Muhammad Wahyu Effendi
collection DOAJ
description This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection   techniques  were  conducted   by  semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.
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spelling doaj.art-e3bd3b805c424f5ea0139a52e747d0d82025-01-02T23:45:12ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282019-01-0181202610.31289/perspektif.v8i1.25411688Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedanMuhammad Wahyu Effendi0Yan Hendra1Armansyah Matondang2Universitas Medan AreaUniversitas Muhammadiyah Sumatera UtaraUniversitas Medan AreaThis research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection   techniques  were  conducted   by  semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.http://ojs.uma.ac.id/index.php/perspektif/article/view/2541public perception, government image of medan city, through instagram
spellingShingle Muhammad Wahyu Effendi
Yan Hendra
Armansyah Matondang
Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan
Perspektif: Jurnal Ilmu-ilmu Sosial
public perception, government image of medan city, through instagram
title Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan
title_full Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan
title_fullStr Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan
title_full_unstemmed Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan
title_short Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan
title_sort persepsi masyarakat tentang citra pemerintah kota medan melalui akun media sosial instagram humas pemkomedan
topic public perception, government image of medan city, through instagram
url http://ojs.uma.ac.id/index.php/perspektif/article/view/2541
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AT yanhendra persepsimasyarakattentangcitrapemerintahkotamedanmelaluiakunmediasosialinstagramhumaspemkomedan
AT armansyahmatondang persepsimasyarakattentangcitrapemerintahkotamedanmelaluiakunmediasosialinstagramhumaspemkomedan