HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH

In every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a...

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Main Author: Husnan Abrori
Format: Article
Language:English
Published: Nurul Jadid University, Islamic Faculty 2018-10-01
Series:Al-Tanzim: Jurnal Manajemen Pendidikan Islam
Online Access:https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/397
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author Husnan Abrori
author_facet Husnan Abrori
author_sort Husnan Abrori
collection DOAJ
description In every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a positive public opinion so that the image of the institution becomes good and has an impact on marketable institutions. In this study the authors used a qualitative descriptive approach. The public relations communication strategy in the Public Relations Section of MTs Nurul Yaqin is by implementing two communications, internal communication and external communication. The difficulty in communication strategies in the public relations department of MTs Nurul Yaqin is the quality of human resources who still lack the mastery of communication techniques. To achieve the goal of MTs Nurul Yaqin Public Relations in shaping the image of the institution, it requires team cohesiveness, sincere work, discipline and professionalism in public relations.
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spelling doaj.art-e3e698637b594d78a11bf2be6a97e8d02022-12-21T17:44:13ZengNurul Jadid University, Islamic FacultyAl-Tanzim: Jurnal Manajemen Pendidikan Islam2549-36632549-57202018-10-012216116610.33650/al-tanzim.v2i2.397296HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAHHusnan Abrori0Universitas Nurul JadidIn every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a positive public opinion so that the image of the institution becomes good and has an impact on marketable institutions. In this study the authors used a qualitative descriptive approach. The public relations communication strategy in the Public Relations Section of MTs Nurul Yaqin is by implementing two communications, internal communication and external communication. The difficulty in communication strategies in the public relations department of MTs Nurul Yaqin is the quality of human resources who still lack the mastery of communication techniques. To achieve the goal of MTs Nurul Yaqin Public Relations in shaping the image of the institution, it requires team cohesiveness, sincere work, discipline and professionalism in public relations.https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/397
spellingShingle Husnan Abrori
HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH
Al-Tanzim: Jurnal Manajemen Pendidikan Islam
title HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH
title_full HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH
title_fullStr HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH
title_full_unstemmed HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH
title_short HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH
title_sort humas sebagai method of commucation dalam membentuk image madrasah
url https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/397
work_keys_str_mv AT husnanabrori humassebagaimethodofcommucationdalammembentukimagemadrasah