Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020-02-01
|
| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=ed488901-681a-4438-8041-08fec956a909 |
| _version_ | 1797896915219644416 |
|---|---|
| author | Mohd Haniff Jedin Norsafinas Md Saad |
| author_facet | Mohd Haniff Jedin Norsafinas Md Saad |
| author_sort | Mohd Haniff Jedin |
| collection | DOAJ |
| description | Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance. |
| first_indexed | 2024-04-10T07:49:18Z |
| format | Article |
| id | doaj.art-e41e74f64c024a6f8147c7507ff833b1 |
| institution | Directory Open Access Journal |
| issn | 0128-6226 2289-6651 |
| language | English |
| last_indexed | 2024-04-10T07:49:18Z |
| publishDate | 2020-02-01 |
| publisher | UUM Press |
| record_format | Article |
| series | Malaysian Management Journal |
| spelling | doaj.art-e41e74f64c024a6f8147c7507ff833b12023-02-23T10:21:58ZengUUM PressMalaysian Management Journal0128-62262289-66512020-02-0110.32890/mmj.16.2012.8985Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions IntegrationMohd Haniff JedinNorsafinas Md SaadResearch on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance. https://www.scienceopen.com/document?vid=ed488901-681a-4438-8041-08fec956a909 |
| spellingShingle | Mohd Haniff Jedin Norsafinas Md Saad Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration Malaysian Management Journal |
| title | Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_full | Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_fullStr | Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_full_unstemmed | Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_short | Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration |
| title_sort | propositions and future directions of marketers relationship effectiveness in mergers and acquisitions integration |
| url | https://www.scienceopen.com/document?vid=ed488901-681a-4438-8041-08fec956a909 |
| work_keys_str_mv | AT mohdhaniffjedin propositionsandfuturedirectionsofmarketersrelationshipeffectivenessinmergersandacquisitionsintegration AT norsafinasmdsaad propositionsandfuturedirectionsofmarketersrelationshipeffectivenessinmergersandacquisitionsintegration |