Territorial features of consumer behavior in the medical services market

Expansion of the commercial medical service market in Russia is a risk factor that promotes social inequality. In remote rural areas, social infrastructure, in particular the healthcare system, has been degrading. As a result, patients have widely taken to the use of commercial medical services. In...

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Main Authors: Belaya Raisa, Morozova Tatyana, Kozyreva Galina
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/77/e3sconf_rec2021_04003.pdf
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author Belaya Raisa
Morozova Tatyana
Kozyreva Galina
author_facet Belaya Raisa
Morozova Tatyana
Kozyreva Galina
author_sort Belaya Raisa
collection DOAJ
description Expansion of the commercial medical service market in Russia is a risk factor that promotes social inequality. In remote rural areas, social infrastructure, in particular the healthcare system, has been degrading. As a result, patients have widely taken to the use of commercial medical services. In this situation, such behavioral models are demonstrated not only by well-off, but even by needy rural and small-town residents. In this context, research on the formation mechanisms of user practices in the commercial medical service market in remote rural areas and smaller towns gains more relevance. The objective of the study is to assess the behavior of people in the Republic of Karelia (Russia) as users of commercial services. Methodologically, the study employed the household approach and statistical data analysis methods: factor and discriminant analyses. We demonstrate that the active use of commercial medical services by poor population strata is a necessity-driven activity caused by the absence or low availability of free services of this sort, or their low quality at the local level. The findings can help in decision-making on upgrading the social policy in healthcare.
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spelling doaj.art-e4440edcdce94c628fbb655e292804e52022-12-21T22:08:28ZengEDP SciencesE3S Web of Conferences2267-12422021-01-013010400310.1051/e3sconf/202130104003e3sconf_rec2021_04003Territorial features of consumer behavior in the medical services marketBelaya Raisa0Morozova Tatyana1Kozyreva Galina2Institute of Economics of the Karelian Research Centre of the Russian Academy of ScienceInstitute of Economics of the Karelian Research Centre of the Russian Academy of ScienceInstitute of Economics of the Karelian Research Centre of the Russian Academy of ScienceExpansion of the commercial medical service market in Russia is a risk factor that promotes social inequality. In remote rural areas, social infrastructure, in particular the healthcare system, has been degrading. As a result, patients have widely taken to the use of commercial medical services. In this situation, such behavioral models are demonstrated not only by well-off, but even by needy rural and small-town residents. In this context, research on the formation mechanisms of user practices in the commercial medical service market in remote rural areas and smaller towns gains more relevance. The objective of the study is to assess the behavior of people in the Republic of Karelia (Russia) as users of commercial services. Methodologically, the study employed the household approach and statistical data analysis methods: factor and discriminant analyses. We demonstrate that the active use of commercial medical services by poor population strata is a necessity-driven activity caused by the absence or low availability of free services of this sort, or their low quality at the local level. The findings can help in decision-making on upgrading the social policy in healthcare.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/77/e3sconf_rec2021_04003.pdfdifferentiationmedical servicesmaller townsavailability of medical servicestypology of consumer activity
spellingShingle Belaya Raisa
Morozova Tatyana
Kozyreva Galina
Territorial features of consumer behavior in the medical services market
E3S Web of Conferences
differentiation
medical service
smaller towns
availability of medical services
typology of consumer activity
title Territorial features of consumer behavior in the medical services market
title_full Territorial features of consumer behavior in the medical services market
title_fullStr Territorial features of consumer behavior in the medical services market
title_full_unstemmed Territorial features of consumer behavior in the medical services market
title_short Territorial features of consumer behavior in the medical services market
title_sort territorial features of consumer behavior in the medical services market
topic differentiation
medical service
smaller towns
availability of medical services
typology of consumer activity
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/77/e3sconf_rec2021_04003.pdf
work_keys_str_mv AT belayaraisa territorialfeaturesofconsumerbehaviorinthemedicalservicesmarket
AT morozovatatyana territorialfeaturesofconsumerbehaviorinthemedicalservicesmarket
AT kozyrevagalina territorialfeaturesofconsumerbehaviorinthemedicalservicesmarket