Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations

This article delves into the acceptance of autonomous driving within society and its implications for the automotive insurance sector. The research encompasses two different studies conducted with meticulous analysis. The first study involves over 600 participants involved with the automotive indust...

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Main Authors: Rodrigo Encinar, Ángel Madridano, Miguel Ángel de Miguel, Martín Palos, Fernando García, John Bolte
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/13/23/12822
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author Rodrigo Encinar
Ángel Madridano
Miguel Ángel de Miguel
Martín Palos
Fernando García
John Bolte
author_facet Rodrigo Encinar
Ángel Madridano
Miguel Ángel de Miguel
Martín Palos
Fernando García
John Bolte
author_sort Rodrigo Encinar
collection DOAJ
description This article delves into the acceptance of autonomous driving within society and its implications for the automotive insurance sector. The research encompasses two different studies conducted with meticulous analysis. The first study involves over 600 participants involved with the automotive industry who have not yet had the opportunity to experience autonomous driving technology. It primarily centers on the adaptation of insurance products to align with the imminent implementation of this technology. The second study is directed at individuals who have had the opportunity to test an autonomous driving platform first-hand. Specifically, it examines users’ experiences after conducting test drives on public roads using an autonomous research platform jointly developed by MAPFRE, Universidad Carlos III de Madrid, and Universidad Politécnica de Madrid. The study conducted demonstrates that the user acceptance of autonomous driving technology significantly increases after firsthand experience with a real autonomous car. This finding underscores the importance of bringing autonomous driving technology closer to end-users in order to improve societal perception. Furthermore, the results provide valuable insights for industry stakeholders seeking to navigate the market as autonomous driving technology slowly becomes an integral part of commercial vehicles. The findings reveal that a substantial majority (96% of the surveyed individuals) believe that autonomous vehicles will still require insurance. Additionally, 90% of respondents express the opinion that policies for autonomous vehicles should be as affordable or even cheaper than those for traditional vehicles. This suggests that people may not be fully aware of the significant costs associated with the systems enabling autonomous driving when considering their insurance needs, which puts the spotlight back on the importance of bringing this technology closer to the general public.
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spelling doaj.art-e47adcbb91f746998c60acc7abe081452023-12-08T15:11:50ZengMDPI AGApplied Sciences2076-34172023-11-0113231282210.3390/app132312822Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On DemonstrationsRodrigo Encinar0Ángel Madridano1Miguel Ángel de Miguel2Martín Palos3Fernando García4John Bolte5CESVIMAP, 05004 Ávila, SpainDepartment of Signal Theory, Telematics, and Computer Science, Rey Juan Carlos University (URJC), 28942 Fuenlabrada, SpainDepartment of Signal Theory, Telematics, and Computer Science, Rey Juan Carlos University (URJC), 28942 Fuenlabrada, SpainDepartment of Systems Engineering and Automation, Universidad Carlos III de Madrid (UC3M), 28911 Leganes, SpainDepartment of Systems Engineering and Automation, Universidad Carlos III de Madrid (UC3M), 28911 Leganes, SpainResearch Group Smart Sensor Systems, The Hague University of Applied Sciences, 2628 AL Delft, The NetherlandsThis article delves into the acceptance of autonomous driving within society and its implications for the automotive insurance sector. The research encompasses two different studies conducted with meticulous analysis. The first study involves over 600 participants involved with the automotive industry who have not yet had the opportunity to experience autonomous driving technology. It primarily centers on the adaptation of insurance products to align with the imminent implementation of this technology. The second study is directed at individuals who have had the opportunity to test an autonomous driving platform first-hand. Specifically, it examines users’ experiences after conducting test drives on public roads using an autonomous research platform jointly developed by MAPFRE, Universidad Carlos III de Madrid, and Universidad Politécnica de Madrid. The study conducted demonstrates that the user acceptance of autonomous driving technology significantly increases after firsthand experience with a real autonomous car. This finding underscores the importance of bringing autonomous driving technology closer to end-users in order to improve societal perception. Furthermore, the results provide valuable insights for industry stakeholders seeking to navigate the market as autonomous driving technology slowly becomes an integral part of commercial vehicles. The findings reveal that a substantial majority (96% of the surveyed individuals) believe that autonomous vehicles will still require insurance. Additionally, 90% of respondents express the opinion that policies for autonomous vehicles should be as affordable or even cheaper than those for traditional vehicles. This suggests that people may not be fully aware of the significant costs associated with the systems enabling autonomous driving when considering their insurance needs, which puts the spotlight back on the importance of bringing this technology closer to the general public.https://www.mdpi.com/2076-3417/13/23/12822autonomous drivingself drivingautomotive insuranceuser acceptancereal-world applications
spellingShingle Rodrigo Encinar
Ángel Madridano
Miguel Ángel de Miguel
Martín Palos
Fernando García
John Bolte
Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations
Applied Sciences
autonomous driving
self driving
automotive insurance
user acceptance
real-world applications
title Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations
title_full Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations
title_fullStr Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations
title_full_unstemmed Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations
title_short Exploring the Evolution of Autonomous Vehicle Acceptance through Hands-On Demonstrations
title_sort exploring the evolution of autonomous vehicle acceptance through hands on demonstrations
topic autonomous driving
self driving
automotive insurance
user acceptance
real-world applications
url https://www.mdpi.com/2076-3417/13/23/12822
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