The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach

The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located a...

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Main Authors: Taufiq Ismail, Fatchur Rohman
Format: Article
Language:English
Published: Universitas Airlangga 2019-09-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/14423
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author Taufiq Ismail
Fatchur Rohman
author_facet Taufiq Ismail
Fatchur Rohman
author_sort Taufiq Ismail
collection DOAJ
description The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.
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spelling doaj.art-e47c4ed0661f445d90118ed078c50a462023-01-02T01:44:24ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492019-09-0112214916510.20473/jmtt.v12i2.144237344The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang BeachTaufiq Ismail0Fatchur Rohman1Universitas BrawijayaUniversitas BrawijayaThe 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.https://e-journal.unair.ac.id/JMTT/article/view/14423attraction, accessibility, amenities, ancillary, satisfaction, attitudinal loyalty
spellingShingle Taufiq Ismail
Fatchur Rohman
The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach
Jurnal Manajemen Teori dan Terapan
attraction, accessibility, amenities, ancillary, satisfaction, attitudinal loyalty
title The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach
title_full The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach
title_fullStr The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach
title_full_unstemmed The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach
title_short The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach
title_sort role of attraction accessibility amenities and ancillary on visitor satisfaction and visitor attitudinal loyalty of gili ketapang beach
topic attraction, accessibility, amenities, ancillary, satisfaction, attitudinal loyalty
url https://e-journal.unair.ac.id/JMTT/article/view/14423
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