From the experience of ethnonymic headlines research

The elaborate treatment of the issues as the role of ethnic information as well as other information, the contexts of the use of ethnos names – ethnonyms in mass media products, the linguistic presentation of ethnic positive / negative data, their influence on consciousness of information consumers...

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Main Authors: Таусогарова А.К., Бектемирова С.Б., Искакова Г.Н., Бекжанова А.
Format: Article
Language:English
Published: Al-Farabi Kazakh National University 2020-03-01
Series:Әл-Фараби Атындағы Қазақ Ұлттық Университеті хабаршы шығыстану сериясы
Online Access:http://bulletin-orientalism/index.php/1-vostok/article/view/1514
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author Таусогарова А.К.
Бектемирова С.Б.
Искакова Г.Н.
Бекжанова А.
author_facet Таусогарова А.К.
Бектемирова С.Б.
Искакова Г.Н.
Бекжанова А.
author_sort Таусогарова А.К.
collection DOAJ
description The elaborate treatment of the issues as the role of ethnic information as well as other information, the contexts of the use of ethnos names – ethnonyms in mass media products, the linguistic presentation of ethnic positive / negative data, their influence on consciousness of information consumers and their functions in press media of any country is considered very topical. The frequent occurrence of ethnos in various negative contexts may lead to the formation of negative associations on the ethnos in the consumer consciousness. That is why mass media is one of the mechanisms of controlling and influencing the public consciousness in positive or negative propaganda of the nation’s image, the national identity, national unity processes. In this regard, the study of the headlines of press publications is being realized as they have an impact on the formation of an opinion of a reader about a definite ethnos, the emergence of an ethnic stereotype in the society in general. Key words: ethnonymic headline, media discourse, ethnic stereotype, image of ethnos, content analysis
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language English
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publisher Al-Farabi Kazakh National University
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series Әл-Фараби Атындағы Қазақ Ұлттық Университеті хабаршы шығыстану сериясы
spelling doaj.art-e48625a67ec4458d8201f4a912b2c3e32023-10-18T07:02:19ZengAl-Farabi Kazakh National UniversityӘл-Фараби Атындағы Қазақ Ұлттық Университеті хабаршы шығыстану сериясы1563-02262617-18642020-03-01921From the experience of ethnonymic headlines researchТаусогарова А.К.Бектемирова С.Б.Искакова Г.Н.Бекжанова А. The elaborate treatment of the issues as the role of ethnic information as well as other information, the contexts of the use of ethnos names – ethnonyms in mass media products, the linguistic presentation of ethnic positive / negative data, their influence on consciousness of information consumers and their functions in press media of any country is considered very topical. The frequent occurrence of ethnos in various negative contexts may lead to the formation of negative associations on the ethnos in the consumer consciousness. That is why mass media is one of the mechanisms of controlling and influencing the public consciousness in positive or negative propaganda of the nation’s image, the national identity, national unity processes. In this regard, the study of the headlines of press publications is being realized as they have an impact on the formation of an opinion of a reader about a definite ethnos, the emergence of an ethnic stereotype in the society in general. Key words: ethnonymic headline, media discourse, ethnic stereotype, image of ethnos, content analysis http://bulletin-orientalism/index.php/1-vostok/article/view/1514
spellingShingle Таусогарова А.К.
Бектемирова С.Б.
Искакова Г.Н.
Бекжанова А.
From the experience of ethnonymic headlines research
Әл-Фараби Атындағы Қазақ Ұлттық Университеті хабаршы шығыстану сериясы
title From the experience of ethnonymic headlines research
title_full From the experience of ethnonymic headlines research
title_fullStr From the experience of ethnonymic headlines research
title_full_unstemmed From the experience of ethnonymic headlines research
title_short From the experience of ethnonymic headlines research
title_sort from the experience of ethnonymic headlines research
url http://bulletin-orientalism/index.php/1-vostok/article/view/1514
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AT bektemirovasb fromtheexperienceofethnonymicheadlinesresearch
AT iskakovagn fromtheexperienceofethnonymicheadlinesresearch
AT bekžanovaa fromtheexperienceofethnonymicheadlinesresearch