Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées

The commodification and patrimonialization of nature have often been studied separately or considered as contradictory. Following research that highlights the combination of these social logics in tension, this article questions their intertwining by focusing on a seemingly innocuous ornamental plan...

Full description

Bibliographic Details
Main Authors: Mathilde Fautras, Blandine Veith
Format: Article
Language:English
Published: Société Royale Belge de Géographie and the Belgian National Committee of Geography 2022-06-01
Series:Belgeo
Subjects:
Online Access:http://journals.openedition.org/belgeo/54852
_version_ 1818116337817354240
author Mathilde Fautras
Blandine Veith
author_facet Mathilde Fautras
Blandine Veith
author_sort Mathilde Fautras
collection DOAJ
description The commodification and patrimonialization of nature have often been studied separately or considered as contradictory. Following research that highlights the combination of these social logics in tension, this article questions their intertwining by focusing on a seemingly innocuous ornamental plant : the rose intended for bouquets. The paper focuses on the process of creation, which is less studied than that of production or preservation, in order to analyse the characteristics of the new varieties, commercial objects with symbolic values and codified uses. Based on empirical data, the article shows the evolution of cut roses bred in Europe and produced in Kenya, by tracing the partial diffusion of the aesthetic of pseudo-ancient varieties. It shows how the intertwining of market and heritage logics, materialised in the aesthetics of a plant, shed light on the dynamics of a globalised production sector.
first_indexed 2024-12-11T04:20:55Z
format Article
id doaj.art-e486ab2e24df427890a619200b9892f9
institution Directory Open Access Journal
issn 2294-9135
language English
last_indexed 2024-12-11T04:20:55Z
publishDate 2022-06-01
publisher Société Royale Belge de Géographie and the Belgian National Committee of Geography
record_format Article
series Belgeo
spelling doaj.art-e486ab2e24df427890a619200b9892f92022-12-22T01:21:07ZengSociété Royale Belge de Géographie and the Belgian National Committee of GeographyBelgeo2294-91352022-06-01210.4000/belgeo.54852Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupéesMathilde FautrasBlandine VeithThe commodification and patrimonialization of nature have often been studied separately or considered as contradictory. Following research that highlights the combination of these social logics in tension, this article questions their intertwining by focusing on a seemingly innocuous ornamental plant : the rose intended for bouquets. The paper focuses on the process of creation, which is less studied than that of production or preservation, in order to analyse the characteristics of the new varieties, commercial objects with symbolic values and codified uses. Based on empirical data, the article shows the evolution of cut roses bred in Europe and produced in Kenya, by tracing the partial diffusion of the aesthetic of pseudo-ancient varieties. It shows how the intertwining of market and heritage logics, materialised in the aesthetics of a plant, shed light on the dynamics of a globalised production sector.http://journals.openedition.org/belgeo/54852naturevarietiesheritageintellectual propertybreedingKenya
spellingShingle Mathilde Fautras
Blandine Veith
Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
Belgeo
nature
varieties
heritage
intellectual property
breeding
Kenya
title Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_full Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_fullStr Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_full_unstemmed Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_short Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_sort marchandisation et patrimonialisation du vegetal les criteres esthetiques de la creation varietale de roses coupees
topic nature
varieties
heritage
intellectual property
breeding
Kenya
url http://journals.openedition.org/belgeo/54852
work_keys_str_mv AT mathildefautras marchandisationetpatrimonialisationduvegetallescriteresesthetiquesdelacreationvarietalederosescoupees
AT blandineveith marchandisationetpatrimonialisationduvegetallescriteresesthetiquesdelacreationvarietalederosescoupees