Closer Defining of the Content of the Concept of Bank Marketing in the Context of Digitalization of the Economy

Closer Defining of the Content of the Concept of Bank Marketing in the Context of Digitalization of the Economy

The article is aimed at exploring the evolution of scientific approaches to defining the essence of bank marketing, closer defining the content of the concept of bank marketing in the context of digitalization of the economy, determining the essence and place of digital marketing in the general syst...

Full description

Bibliographic Details
Main Author: Lozynska Olha I.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-01-01
Series:Bìznes Inform
Subjects:
bank marketing
digital marketing
digitalization of the economy
marketing strategy of bank
Online Access:https://www.business-inform.net/export_pdf/business-inform-2021-1_0-pages-320_327.pdf

Similar Items

Similar Items