The Identification of Persuasive Educational Message About Covid-19 Issue in New Media
Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok. ...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Bandung
2021-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/7663 |
| _version_ | 1797351660948815872 |
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| author | Mutia Rahmi Pratiwi Kheyene Molekandella Boer Teddy Dyatmika Amida Yusriana |
| author_facet | Mutia Rahmi Pratiwi Kheyene Molekandella Boer Teddy Dyatmika Amida Yusriana |
| author_sort | Mutia Rahmi Pratiwi |
| collection | DOAJ |
| description | Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok. This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly. |
| first_indexed | 2024-03-08T13:04:43Z |
| format | Article |
| id | doaj.art-e48db78f30ca453383eb22fe1d7d8c10 |
| institution | Directory Open Access Journal |
| issn | 1411-5883 |
| language | Indonesian |
| last_indexed | 2024-03-08T13:04:43Z |
| publishDate | 2021-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-e48db78f30ca453383eb22fe1d7d8c102024-01-19T00:43:17ZindUniversitas Islam BandungMediaTor1411-58832021-06-0114111510.29313/mediator.v14i1.76633865The Identification of Persuasive Educational Message About Covid-19 Issue in New MediaMutia Rahmi Pratiwi0Kheyene Molekandella Boer1Teddy Dyatmika2Amida Yusriana3Dian Nuswantoro UniversityUniversitas MulawarmanIAIN PekalonganUniversitas DiponegoroIndonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok. This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly.https://ejournal.unisba.ac.id/index.php/mediator/article/view/7663new media, tiktok, covid-19, persuasive communication |
| spellingShingle | Mutia Rahmi Pratiwi Kheyene Molekandella Boer Teddy Dyatmika Amida Yusriana The Identification of Persuasive Educational Message About Covid-19 Issue in New Media MediaTor new media, tiktok, covid-19, persuasive communication |
| title | The Identification of Persuasive Educational Message About Covid-19 Issue in New Media |
| title_full | The Identification of Persuasive Educational Message About Covid-19 Issue in New Media |
| title_fullStr | The Identification of Persuasive Educational Message About Covid-19 Issue in New Media |
| title_full_unstemmed | The Identification of Persuasive Educational Message About Covid-19 Issue in New Media |
| title_short | The Identification of Persuasive Educational Message About Covid-19 Issue in New Media |
| title_sort | identification of persuasive educational message about covid 19 issue in new media |
| topic | new media, tiktok, covid-19, persuasive communication |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/7663 |
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