Key factors for business travellers' hotel choice
In contemporary business conditions characterized by the intensive competitive pressure, attracting new customers/ service users is becoming a more complex and expensive business activity. The development of information-communication technologies (ICT) and the intensive development of the hotel indu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2020-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712001012Q.pdf |
| Summary: | In contemporary business conditions characterized by the intensive competitive pressure, attracting new customers/ service users is becoming a more complex and expensive business activity. The development of information-communication technologies (ICT) and the intensive development of the hotel industry has affected the appearance of significant changes in marketing and hotel sales strategies. The contemporary market is a witness to the opening of more and more independent hotels, but there is also an expressed trend of growth and development of branded hotel chains, which significantly influences the growth of competitive pressure. In such conditions attracting guests is becoming the most important challenge within the business of the hotel sector. Due to the globalization of the world economy, the number of business travelers is increasing in all regions of the world. Business travelers are a significant segment of guests for all hotels, and especially for those located within big cities and administrative business centers. Hotels direct their business efforts and marketing strategy more intensively to this segment of tourists. The adjusting of the offer towards the preferences and expectations of the business travelers is extremely important in order to achieve competitive advantage in the process of their attracting and retaining. Big hotel chains develop the brands of lower, medium and high level of luxury in order to adjust their offer. Independent hotels create the personal identity and originality which enables the offer adjustment to a specific segment. The aim of the paper is to identify key factors in decision making of the business traveler concerning the hotel selection. The analysis is based on an empirical research regarding business traveler preferences in Serbia who travel relatively often for reasons of business. |
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| ISSN: | 0354-3471 2334-8364 |