Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)

Introduction. The constructive image of a territory in the modern world determines its competitiveness and the possibility of various preferences in the form of subsidies from the federal center, investments from business, an increasing tourist flow, etc. Building the image is a complex process of...

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Main Authors: Irina G. Napalkova, Roman V. Manchev
Format: Article
Language:English
Published: National Research Mordova State University; MRSU 2022-10-01
Series:Финно-угорский мир
Subjects:
Online Access:http://csfu.mrsu.ru/wp-content/uploads/2022/10/315-331.pdf
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author Irina G. Napalkova
Roman V. Manchev
author_facet Irina G. Napalkova
Roman V. Manchev
author_sort Irina G. Napalkova
collection DOAJ
description Introduction. The constructive image of a territory in the modern world determines its competitiveness and the possibility of various preferences in the form of subsidies from the federal center, investments from business, an increasing tourist flow, etc. Building the image is a complex process of interference of evolutionary and historical development and the existing background. The visual appearance of the regions and its transformation are associated with the images of the head/governor who acts both as the subject and the object of image-making. Materials and Methods. The methodology was based on historical-evolutionary, axiological and hermeneutic approaches, comparative, systemic and structural-functional analysis. As an applied method, the Internet monitoring of regional media publications was performed for 2020–2021. Results and Discussion. The article considers the evolution and continuity in the formation and promotion of the image of the head of the region at the present stage of development of the state and society. The role of the personified component in the regional image is shown. The Republic of Mordovia, which is in a state of transformation of power elites, was chosen for a case study. It analyzed the image types of the heads of the region from 1995 to 2020 were analyzed an image map of the Acting Head of the Republic of Mordovia A. A. Zdunov was compiled, within which the main lines of image person-positioning were studied, as well as the vectors of territory promotion updated by him. Conclusion. The authors come to the conclusion that the image type “leader-firefighter” is being promoted in the Republic of Mordovia, which is demanded by the difficult socio-economic situation of the region. The expansion of the image is carried out by means of a type of “business executive”, due to belonging to the party of power and personal characteristics. There is also an active detuning from the image of the previous leaders of the region. In particular, the work on the formation of public opinion has been strengthened, information activity and prompt response to modern development challenges are demonstrated.
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spelling doaj.art-e4b9202872b44db18ea1deddc5c71bac2022-12-22T02:57:53ZengNational Research Mordova State University; MRSUФинно-угорский мир2076-25772541-982X2022-10-01143315 33110.15507/2076-2577.014.2022.03.315-331Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)Irina G. Napalkova0 Roman V. Manchev1 National Research Mordovia State UniversityNational Research Mordovia State University Introduction. The constructive image of a territory in the modern world determines its competitiveness and the possibility of various preferences in the form of subsidies from the federal center, investments from business, an increasing tourist flow, etc. Building the image is a complex process of interference of evolutionary and historical development and the existing background. The visual appearance of the regions and its transformation are associated with the images of the head/governor who acts both as the subject and the object of image-making. Materials and Methods. The methodology was based on historical-evolutionary, axiological and hermeneutic approaches, comparative, systemic and structural-functional analysis. As an applied method, the Internet monitoring of regional media publications was performed for 2020–2021. Results and Discussion. The article considers the evolution and continuity in the formation and promotion of the image of the head of the region at the present stage of development of the state and society. The role of the personified component in the regional image is shown. The Republic of Mordovia, which is in a state of transformation of power elites, was chosen for a case study. It analyzed the image types of the heads of the region from 1995 to 2020 were analyzed an image map of the Acting Head of the Republic of Mordovia A. A. Zdunov was compiled, within which the main lines of image person-positioning were studied, as well as the vectors of territory promotion updated by him. Conclusion. The authors come to the conclusion that the image type “leader-firefighter” is being promoted in the Republic of Mordovia, which is demanded by the difficult socio-economic situation of the region. The expansion of the image is carried out by means of a type of “business executive”, due to belonging to the party of power and personal characteristics. There is also an active detuning from the image of the previous leaders of the region. In particular, the work on the formation of public opinion has been strengthened, information activity and prompt response to modern development challenges are demonstrated.http://csfu.mrsu.ru/wp-content/uploads/2022/10/315-331.pdfimageimageologypolitical technologiesregionleaderpositioningpromotionrepublic of mordoviahead of rmn. i. merkushkinv. d. volkova. a. zdunov
spellingShingle Irina G. Napalkova
Roman V. Manchev
Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)
Финно-угорский мир
image
imageology
political technologies
region
leader
positioning
promotion
republic of mordovia
head of rm
n. i. merkushkin
v. d. volkov
a. a. zdunov
title Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)
title_full Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)
title_fullStr Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)
title_full_unstemmed Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)
title_short Features of the formation and promotion of the image of the head of the region: on the example of the Republic of Mordovia (1995–2021)
title_sort features of the formation and promotion of the image of the head of the region on the example of the republic of mordovia 1995 2021
topic image
imageology
political technologies
region
leader
positioning
promotion
republic of mordovia
head of rm
n. i. merkushkin
v. d. volkov
a. a. zdunov
url http://csfu.mrsu.ru/wp-content/uploads/2022/10/315-331.pdf
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AT romanvmanchev featuresoftheformationandpromotionoftheimageoftheheadoftheregionontheexampleoftherepublicofmordovia19952021