Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat

The advancement in cultured meat research in cellular agriculture has greatly surged. The concerns of halalness and thayibban (cleanliness and permissibility to consume) of cultured beef meat will arise among Muslim consumers, prompting the question, “Who will consume the cultured meat, and are Musl...

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Main Authors: Rika Terano, Yuji Matsuyoshi, Azrina Azmi Aida, Nurul Nadia Ramli, Zainal Abidin Mohamed
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2023-06-01
Series:Agraris: Journal of Agribusiness and Rural Development Research
Subjects:
Online Access:https://agraris.umy.ac.id/index.php/agraris/article/view/182
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author Rika Terano
Yuji Matsuyoshi
Azrina Azmi Aida
Nurul Nadia Ramli
Zainal Abidin Mohamed
author_facet Rika Terano
Yuji Matsuyoshi
Azrina Azmi Aida
Nurul Nadia Ramli
Zainal Abidin Mohamed
author_sort Rika Terano
collection DOAJ
description The advancement in cultured meat research in cellular agriculture has greatly surged. The concerns of halalness and thayibban (cleanliness and permissibility to consume) of cultured beef meat will arise among Muslim consumers, prompting the question, “Who will consume the cultured meat, and are Muslims ready to consume it?” This study aimed to clarify how Muslims perceive cultured meat and the issues surrounding their acceptance. A chi-square test and a binary logistic regression analysis were applied to reveal the acceptance of cultured meat. The results revealed that 44.1% of the respondents accepted cultured meat as their food, while 55.9% expressed doubts due to religious concerns. Their attitudes toward cultured meat influenced their decision to accept it as food. Some consumers had high expectations for cultured meat because they believed it would be superior in taste and have nutritional value and health effects. In conclusion, those Muslims who did not doubt cultured meat accepted it as future food with expectations for better function and value.
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spelling doaj.art-e4e506ee14e44a9888d44bdd65b4e3232023-06-27T06:59:40ZengUniversitas Muhammadiyah YogyakartaAgraris: Journal of Agribusiness and Rural Development Research2407-814X2527-92382023-06-019110011210.18196/agraris.v9i1.182182Exploring Muslim Consumers’ Acceptance of Cultured Beef MeatRika Terano0Yuji Matsuyoshi1Azrina Azmi Aida2Nurul Nadia Ramli3Zainal Abidin Mohamed4Department of Agribusiness Management, Faculty of International Agriculture and Food Studies, Tokyo University of Agriculture, JapanDepartment of Bioresource Sciences, Faculty of Agriculture, Kyushu University, JapanHalal Products Research Institute, Universiti Putra Malaysia, MalaysiaDepartment of Agribusiness and Bioresource Economics, Faculty of Agriculture, Universiti Putra Malaysia, MalaysiaDepartment of Agribusiness and Bioresource Economics, Faculty of Agriculture, Universiti Putra Malaysia, MalaysiaThe advancement in cultured meat research in cellular agriculture has greatly surged. The concerns of halalness and thayibban (cleanliness and permissibility to consume) of cultured beef meat will arise among Muslim consumers, prompting the question, “Who will consume the cultured meat, and are Muslims ready to consume it?” This study aimed to clarify how Muslims perceive cultured meat and the issues surrounding their acceptance. A chi-square test and a binary logistic regression analysis were applied to reveal the acceptance of cultured meat. The results revealed that 44.1% of the respondents accepted cultured meat as their food, while 55.9% expressed doubts due to religious concerns. Their attitudes toward cultured meat influenced their decision to accept it as food. Some consumers had high expectations for cultured meat because they believed it would be superior in taste and have nutritional value and health effects. In conclusion, those Muslims who did not doubt cultured meat accepted it as future food with expectations for better function and value.https://agraris.umy.ac.id/index.php/agraris/article/view/182attitudecultured meatfood acceptancehalalmuslim
spellingShingle Rika Terano
Yuji Matsuyoshi
Azrina Azmi Aida
Nurul Nadia Ramli
Zainal Abidin Mohamed
Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat
Agraris: Journal of Agribusiness and Rural Development Research
attitude
cultured meat
food acceptance
halal
muslim
title Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat
title_full Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat
title_fullStr Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat
title_full_unstemmed Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat
title_short Exploring Muslim Consumers’ Acceptance of Cultured Beef Meat
title_sort exploring muslim consumers acceptance of cultured beef meat
topic attitude
cultured meat
food acceptance
halal
muslim
url https://agraris.umy.ac.id/index.php/agraris/article/view/182
work_keys_str_mv AT rikaterano exploringmuslimconsumersacceptanceofculturedbeefmeat
AT yujimatsuyoshi exploringmuslimconsumersacceptanceofculturedbeefmeat
AT azrinaazmiaida exploringmuslimconsumersacceptanceofculturedbeefmeat
AT nurulnadiaramli exploringmuslimconsumersacceptanceofculturedbeefmeat
AT zainalabidinmohamed exploringmuslimconsumersacceptanceofculturedbeefmeat