Effectiveness of business strategies in Brazilian textile industry
ABSTRACT This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade de São Paulo
2016-06-01
|
| Series: | RAUSP: Revista de Administração da Universidade de São Paulo |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000200225&lng=en&tlng=en |
| _version_ | 1818621919104073728 |
|---|---|
| author | Paulo César de Sousa Batista João Veríssimo de Oliveira Lisboa Mário Gomes Augusto Fátima Evaneide Barbosa de Almeida |
| author_facet | Paulo César de Sousa Batista João Veríssimo de Oliveira Lisboa Mário Gomes Augusto Fátima Evaneide Barbosa de Almeida |
| author_sort | Paulo César de Sousa Batista |
| collection | DOAJ |
| description | ABSTRACT This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation modeling of a set of 211 valid questionnaires on Brazilian textiles firms. The results support links between focus strategy and marketing capabilities, and between cost leadership strategy and management capabilities. However, the relationship between technologic capabilities and differentiation strategy was not statistically significant. The existence of an inter-relationship between generic strategies of focus, cost leadership and differentiation indicates the use of combined strategies. Concerning the firms' financial performance, the results show that management capability and market performance have a statistically significant relationship with financial performance. |
| first_indexed | 2024-12-16T18:16:55Z |
| format | Article |
| id | doaj.art-e4ea37ac6fa346b9ab10c584287d6453 |
| institution | Directory Open Access Journal |
| issn | 1984-6142 |
| language | English |
| last_indexed | 2024-12-16T18:16:55Z |
| publishDate | 2016-06-01 |
| publisher | Universidade de São Paulo |
| record_format | Article |
| series | RAUSP: Revista de Administração da Universidade de São Paulo |
| spelling | doaj.art-e4ea37ac6fa346b9ab10c584287d64532022-12-21T22:21:40ZengUniversidade de São PauloRAUSP: Revista de Administração da Universidade de São Paulo1984-61422016-06-0151222523910.5700/rausp1236S0080-21072016000200225Effectiveness of business strategies in Brazilian textile industryPaulo César de Sousa BatistaJoão Veríssimo de Oliveira LisboaMário Gomes AugustoFátima Evaneide Barbosa de AlmeidaABSTRACT This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation modeling of a set of 211 valid questionnaires on Brazilian textiles firms. The results support links between focus strategy and marketing capabilities, and between cost leadership strategy and management capabilities. However, the relationship between technologic capabilities and differentiation strategy was not statistically significant. The existence of an inter-relationship between generic strategies of focus, cost leadership and differentiation indicates the use of combined strategies. Concerning the firms' financial performance, the results show that management capability and market performance have a statistically significant relationship with financial performance.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000200225&lng=en&tlng=enefectividad de la estrategiaindustria textil en Brasildesempeño de la empresaimplementación de estrategiascapacidadesPYME |
| spellingShingle | Paulo César de Sousa Batista João Veríssimo de Oliveira Lisboa Mário Gomes Augusto Fátima Evaneide Barbosa de Almeida Effectiveness of business strategies in Brazilian textile industry RAUSP: Revista de Administração da Universidade de São Paulo efectividad de la estrategia industria textil en Brasil desempeño de la empresa implementación de estrategias capacidades PYME |
| title | Effectiveness of business strategies in Brazilian textile industry |
| title_full | Effectiveness of business strategies in Brazilian textile industry |
| title_fullStr | Effectiveness of business strategies in Brazilian textile industry |
| title_full_unstemmed | Effectiveness of business strategies in Brazilian textile industry |
| title_short | Effectiveness of business strategies in Brazilian textile industry |
| title_sort | effectiveness of business strategies in brazilian textile industry |
| topic | efectividad de la estrategia industria textil en Brasil desempeño de la empresa implementación de estrategias capacidades PYME |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000200225&lng=en&tlng=en |
| work_keys_str_mv | AT paulocesardesousabatista effectivenessofbusinessstrategiesinbraziliantextileindustry AT joaoverissimodeoliveiralisboa effectivenessofbusinessstrategiesinbraziliantextileindustry AT mariogomesaugusto effectivenessofbusinessstrategiesinbraziliantextileindustry AT fatimaevaneidebarbosadealmeida effectivenessofbusinessstrategiesinbraziliantextileindustry |