Value Co-Creation and Value Co-Destruction – A Case of Online Consumption
Research background: The paper focuses on value co-creation and co-destruction during online consumption. The current understanding of the concept of value is based on the premise that value emerges from interactions leading to exchange among multiple actors, including customers and companies. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
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| Series: | Folia Oeconomica Stetinensia |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/foli-2020-0037 |