Centrais de negócios: como enfrentar as redes internacionais de supermercados
Due to the new reality of businesses, it can be observed that the strategic alliances are more and more presents in the nets of businesses, at the same time in that you/they dispute for larger analyses and considerations. Nowadays, in the retail section, the objective is the permanence in the market...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2008-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/65 |
| _version_ | 1819143028490633216 |
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| author | José Alberto Yemal |
| author_facet | José Alberto Yemal |
| author_sort | José Alberto Yemal |
| collection | DOAJ |
| description | Due to the new reality of businesses, it can be observed that the strategic alliances are more and more presents in the nets of businesses, at the same time in that you/they dispute for larger analyses and considerations. Nowadays, in the retail section, the objective is the permanence in the market of small and medium supermarkets with the entrance of great international retail groups and the coalitions and acquisitions of the great national nets of supermarkets, the small supermarkets have been joining efforts to form alliances through the "central calls of businesses". The strategy is to create scale, to avoid middlemen and to buy basic products and to make high rotation from industry. The main focus of this article is to describe the formation of strategic alliances in the section supermarket through the headquarters of businesses for analyzing the entrance of a supermarket to the headquarters of businesses. |
| first_indexed | 2024-12-22T12:19:44Z |
| format | Article |
| id | doaj.art-e50c6b8c9b444b31a722132615c3e0d5 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-22T12:19:44Z |
| publishDate | 2008-03-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-e50c6b8c9b444b31a722132615c3e0d52022-12-21T18:26:02ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652008-03-0131537110.18568/1980-4865.3153-7163Centrais de negócios: como enfrentar as redes internacionais de supermercadosJosé Alberto Yemal0Universidade Paulista de São Paulo - SPDue to the new reality of businesses, it can be observed that the strategic alliances are more and more presents in the nets of businesses, at the same time in that you/they dispute for larger analyses and considerations. Nowadays, in the retail section, the objective is the permanence in the market of small and medium supermarkets with the entrance of great international retail groups and the coalitions and acquisitions of the great national nets of supermarkets, the small supermarkets have been joining efforts to form alliances through the "central calls of businesses". The strategy is to create scale, to avoid middlemen and to buy basic products and to make high rotation from industry. The main focus of this article is to describe the formation of strategic alliances in the section supermarket through the headquarters of businesses for analyzing the entrance of a supermarket to the headquarters of businesses.https://internext.espm.br/internext/article/view/65centrais de negóciosredes de empresaalianças. supermercadoscentral of businessesnets of companyalliancessupermarkets |
| spellingShingle | José Alberto Yemal Centrais de negócios: como enfrentar as redes internacionais de supermercados Internext: Revista Eletrônica de Negócios Internacionais centrais de negócios redes de empresa alianças. supermercados central of businesses nets of company alliances supermarkets |
| title | Centrais de negócios: como enfrentar as redes internacionais de supermercados |
| title_full | Centrais de negócios: como enfrentar as redes internacionais de supermercados |
| title_fullStr | Centrais de negócios: como enfrentar as redes internacionais de supermercados |
| title_full_unstemmed | Centrais de negócios: como enfrentar as redes internacionais de supermercados |
| title_short | Centrais de negócios: como enfrentar as redes internacionais de supermercados |
| title_sort | centrais de negocios como enfrentar as redes internacionais de supermercados |
| topic | centrais de negócios redes de empresa alianças. supermercados central of businesses nets of company alliances supermarkets |
| url | https://internext.espm.br/internext/article/view/65 |
| work_keys_str_mv | AT josealbertoyemal centraisdenegocioscomoenfrentarasredesinternacionaisdesupermercados |