ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF

The aims of this study were to analyse primary engagement driver of millennial generation employees on creative economy-based enterprise, to analyse engagement factors of millennial employees and formulate strategies for improving engagement in accordance with the characteri...

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Main Authors: Sayadi Fahreza, Lindawati Kartika, Andita Sayekti
Format: Article
Language:Indonesian
Published: Telkom University 2019-05-01
Series:Jurnal Manajemen Indonesia
Subjects:
Online Access:http://journals.telkomuniversity.ac.id/ijm/article/view/1985
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author Sayadi Fahreza
Lindawati Kartika
Andita Sayekti
author_facet Sayadi Fahreza
Lindawati Kartika
Andita Sayekti
author_sort Sayadi Fahreza
collection DOAJ
description The aims of this study were to analyse primary engagement driver of millennial generation employees on creative economy-based enterprise, to analyse engagement factors of millennial employees and formulate strategies for improving engagement in accordance with the characteristics of millenial generation employees. Data used in this study were primary data that collected from questionaire and secondary data from BPS, Bek raf and Aon Hewitt. The method used in this research were descriptive analysis, factor analysis and tree diagrammodel. The results of the study show that work life balance was primary engagement driver of millennial employee according to millennial perspective, autonomy and career opportunity were primary engagement driver according to experts perspective. Organization, compensation and benefit, the work , team work , pride, and performance were six engagement factors of millennial employees on creative economy enterprise. Tree diagram was presented to improve engagement of millennial employees on creative econonomy enterprise by Co-Auto Balance Gamification formula.
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spelling doaj.art-e52b25837f7346ac84a548685a61b6982022-12-22T00:51:03ZindTelkom UniversityJurnal Manajemen Indonesia1411-78352502-37132019-05-011915670doi.org/10.25124/jmi.v19i1.1985ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIFSayadi Fahreza0Lindawati Kartika1Andita Sayekti2Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, Bogor, IndonesiaDepartemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, Bogor, IndonesiaDepartemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, Bogor, IndonesiaThe aims of this study were to analyse primary engagement driver of millennial generation employees on creative economy-based enterprise, to analyse engagement factors of millennial employees and formulate strategies for improving engagement in accordance with the characteristics of millenial generation employees. Data used in this study were primary data that collected from questionaire and secondary data from BPS, Bek raf and Aon Hewitt. The method used in this research were descriptive analysis, factor analysis and tree diagrammodel. The results of the study show that work life balance was primary engagement driver of millennial employee according to millennial perspective, autonomy and career opportunity were primary engagement driver according to experts perspective. Organization, compensation and benefit, the work , team work , pride, and performance were six engagement factors of millennial employees on creative economy enterprise. Tree diagram was presented to improve engagement of millennial employees on creative econonomy enterprise by Co-Auto Balance Gamification formula.http://journals.telkomuniversity.ac.id/ijm/article/view/1985Creative economy; Engagement driver; Millennial.
spellingShingle Sayadi Fahreza
Lindawati Kartika
Andita Sayekti
ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF
Jurnal Manajemen Indonesia
Creative economy; Engagement driver; Millennial.
title ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF
title_full ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF
title_fullStr ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF
title_full_unstemmed ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF
title_short ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF
title_sort analisis faktor engagement karyawan generasi milenial pada perusahaan berbasis ekonomi kreatif
topic Creative economy; Engagement driver; Millennial.
url http://journals.telkomuniversity.ac.id/ijm/article/view/1985
work_keys_str_mv AT sayadifahreza analisisfaktorengagementkaryawangenerasimilenialpadaperusahaanberbasisekonomikreatif
AT lindawatikartika analisisfaktorengagementkaryawangenerasimilenialpadaperusahaanberbasisekonomikreatif
AT anditasayekti analisisfaktorengagementkaryawangenerasimilenialpadaperusahaanberbasisekonomikreatif