Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization

Digital transformation (DT) refers to the changes in ways of working and business offering caused by adoption of digital technologies in an organization. Small and medium-sized enterprises (SMEs) are struggling with this transformation because of their limited resources and know-how. Thus, SMEs need...

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Main Authors: Jukka VTT Technical research centre of Finland Ltd., Pasi VTT Technical research centre of Finland Ltd., Leila VTT Technical research centre of Finland Ltd., Olli Kuusisto, et al.
Format: Article
Language:English
Published: UMinho Editora 2020-01-01
Series:International Journal of Information Systems and Project Management
Subjects:
Online Access: http://www.sciencesphere.org/ijispm/archive/ijispm-080402.pdf
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author Jukka VTT Technical research centre of Finland Ltd.
Pasi VTT Technical research centre of Finland Ltd.
Leila VTT Technical research centre of Finland Ltd.
Olli Kuusisto
et al.
author_facet Jukka VTT Technical research centre of Finland Ltd.
Pasi VTT Technical research centre of Finland Ltd.
Leila VTT Technical research centre of Finland Ltd.
Olli Kuusisto
et al.
author_sort Jukka VTT Technical research centre of Finland Ltd.
collection DOAJ
description Digital transformation (DT) refers to the changes in ways of working and business offering caused by adoption of digital technologies in an organization. Small and medium-sized enterprises (SMEs) are struggling with this transformation because of their limited resources and know-how. Thus, SMEs need practical grassroots-level help for DT that allows the companies to analyze where they stand in digitalization, and how they should proceed. This article discusses how SMEs can be supported in their DT by utilizing the DT model consisting of four consecutive phases for supporting companies’ systematic development of digitalization. The article focuses on the first phase of the DT model, positioning, where company’s digitalization status is analyzed in detail, and development ideas are identified. The positioning phase was conducted for 19 SMEs in Northern Ostrobothnia, Finland. The results indicate that the used process and tools were suitable to support SMEs for analyzing their digitalization status and identifying areas for improvement. The DT model and piloted tools have been published as a free-of-charge ApuaDigiin.fi online service to facilitate their widespread use in the future. In this way, public regional business development authors or research organizations can utilize the online service while supporting the digitalization of SMEs.
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spelling doaj.art-e53e563219664f1da1f04e4678f4dea02022-12-21T23:19:29ZengUMinho EditoraInternational Journal of Information Systems and Project Management2182-77882020-01-010804244310.12821/ijispm08040221827788Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalizationJukka VTT Technical research centre of Finland Ltd.0Pasi VTT Technical research centre of Finland Ltd.1Leila VTT Technical research centre of Finland Ltd.2Olli Kuusisto3et al.4 VTT Technical research centre of Finland Ltd. VTT Technical research centre of Finland Ltd. VTT Technical research centre of Finland Ltd. VTT Technical research centre of Finland Ltd. University of Oulu Digital transformation (DT) refers to the changes in ways of working and business offering caused by adoption of digital technologies in an organization. Small and medium-sized enterprises (SMEs) are struggling with this transformation because of their limited resources and know-how. Thus, SMEs need practical grassroots-level help for DT that allows the companies to analyze where they stand in digitalization, and how they should proceed. This article discusses how SMEs can be supported in their DT by utilizing the DT model consisting of four consecutive phases for supporting companies’ systematic development of digitalization. The article focuses on the first phase of the DT model, positioning, where company’s digitalization status is analyzed in detail, and development ideas are identified. The positioning phase was conducted for 19 SMEs in Northern Ostrobothnia, Finland. The results indicate that the used process and tools were suitable to support SMEs for analyzing their digitalization status and identifying areas for improvement. The DT model and piloted tools have been published as a free-of-charge ApuaDigiin.fi online service to facilitate their widespread use in the future. In this way, public regional business development authors or research organizations can utilize the online service while supporting the digitalization of SMEs. http://www.sciencesphere.org/ijispm/archive/ijispm-080402.pdf digitalizationdigital transformationsmepositioning phasedigital maturitydigital transformation model
spellingShingle Jukka VTT Technical research centre of Finland Ltd.
Pasi VTT Technical research centre of Finland Ltd.
Leila VTT Technical research centre of Finland Ltd.
Olli Kuusisto
et al.
Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization
International Journal of Information Systems and Project Management
digitalization
digital transformation
sme
positioning phase
digital maturity
digital transformation model
title Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization
title_full Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization
title_fullStr Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization
title_full_unstemmed Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization
title_short Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization
title_sort applying the positioning phase of the digital transformation model in practice for smes toward systematic development of digitalization
topic digitalization
digital transformation
sme
positioning phase
digital maturity
digital transformation model
url http://www.sciencesphere.org/ijispm/archive/ijispm-080402.pdf
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