PRIORITY AREAS OF INNOVATION IN CORPORATE STRATEGIES OF MULTINATIONAL PHARMACEUTICAL COMPANIES IN GLOBAL COORDINATES

The purpose of the article is to substantiate global trends in the research and innovation activities of multinational pharmaceutical companies and to identify key directions of transformation in corporate innovation strategies in the context of increased international competition in the global pha...

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Bibliographic Details
Main Authors: Yaroslava Stoliarchuk, Nataliya Moskalyuk, Roman Simonov
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-05-01
Series:Economics & Education
Subjects:
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/2104