Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132
The main goal of this paper is to analyze #YoSoy132 construction of mediatic iden-tities through videoactivism, and to question if YouTube was determinant or simply instrumental in the implosion of the movement. During the 2012 “Mexican Spring”, stu-dents and citizens not on...
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| Format: | Article |
| Language: | English |
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Universidad de Medellín, Sello Editorial
2019-10-01
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| Series: | Anagramas Rumbos y Sentidos de la Comunicación |
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| Online Access: | https://revistas.udem.edu.co/index.php/anagramas/article/view/2452 |
| _version_ | 1818146064955342848 |
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| author | Salomé Sola-Morales |
| author_facet | Salomé Sola-Morales |
| author_sort | Salomé Sola-Morales |
| collection | DOAJ |
| description | The main goal of this paper is to analyze #YoSoy132 construction of mediatic iden-tities through videoactivism, and to question if YouTube was determinant or simply instrumental in the implosion of the movement. During the 2012 “Mexican Spring”, stu-dents and citizens not only occupied the streets to quest for a “real democracy” or to express their dissent through very significant demonstrations, but they also occupied the internet to protest. First of all, identity features of the movement are analyzed in relation with the following variables: 1) nucleus of belonging, 2) main sociodemographic features, 3) forms of leadership, 4) interests, 5) collective identity, and 6) relationship with otherness. Second, through a qualitative methodology —content analysis—, this paper analyzes the most relevant pieces of videoactivism produced by young adults. This study focused on the role and function of the videos to know if social media was “instrumental” or “determinant”. Third, mediatic identities represented in the videos are analyzed by exploring the following aspects: a) protagonists appearing in the vid-eos: main role, gender and age range, b) locations where these characters appear and c) type of identity represented: hegemonic or counter-hegemonic, majority or minority. The main result of this research is that a resistence and contra-hegemonic identity is created through YouTube videos by young Mexicans. Moreover, being #YoSoy132 goes far beyond being young, student or belonging to a specific university. In this regard, the scenario is not occupied by a single subject or specific group of people, but it belongs to the “oppressed” and to persons at risk or discrimination |
| first_indexed | 2024-12-11T12:13:25Z |
| format | Article |
| id | doaj.art-e57444b1215a4873a81c4105cb84f1a5 |
| institution | Directory Open Access Journal |
| issn | 1692-2522 2248-4086 |
| language | English |
| last_indexed | 2024-12-11T12:13:25Z |
| publishDate | 2019-10-01 |
| publisher | Universidad de Medellín, Sello Editorial |
| record_format | Article |
| series | Anagramas Rumbos y Sentidos de la Comunicación |
| spelling | doaj.art-e57444b1215a4873a81c4105cb84f1a52022-12-22T01:07:44ZengUniversidad de Medellín, Sello EditorialAnagramas Rumbos y Sentidos de la Comunicación1692-25222248-40862019-10-011835193810.22395/angr.v18n35a2Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132Salomé Sola-Morales0University of SevilleThe main goal of this paper is to analyze #YoSoy132 construction of mediatic iden-tities through videoactivism, and to question if YouTube was determinant or simply instrumental in the implosion of the movement. During the 2012 “Mexican Spring”, stu-dents and citizens not only occupied the streets to quest for a “real democracy” or to express their dissent through very significant demonstrations, but they also occupied the internet to protest. First of all, identity features of the movement are analyzed in relation with the following variables: 1) nucleus of belonging, 2) main sociodemographic features, 3) forms of leadership, 4) interests, 5) collective identity, and 6) relationship with otherness. Second, through a qualitative methodology —content analysis—, this paper analyzes the most relevant pieces of videoactivism produced by young adults. This study focused on the role and function of the videos to know if social media was “instrumental” or “determinant”. Third, mediatic identities represented in the videos are analyzed by exploring the following aspects: a) protagonists appearing in the vid-eos: main role, gender and age range, b) locations where these characters appear and c) type of identity represented: hegemonic or counter-hegemonic, majority or minority. The main result of this research is that a resistence and contra-hegemonic identity is created through YouTube videos by young Mexicans. Moreover, being #YoSoy132 goes far beyond being young, student or belonging to a specific university. In this regard, the scenario is not occupied by a single subject or specific group of people, but it belongs to the “oppressed” and to persons at risk or discriminationhttps://revistas.udem.edu.co/index.php/anagramas/article/view/2452#yosoy132mediatic identitiesyoutubevideoactivismonline mobilizations |
| spellingShingle | Salomé Sola-Morales Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132 Anagramas Rumbos y Sentidos de la Comunicación #yosoy132 mediatic identities youtube videoactivism online mobilizations |
| title | Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132 |
| title_full | Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132 |
| title_fullStr | Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132 |
| title_full_unstemmed | Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132 |
| title_short | Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132 |
| title_sort | videoactivism and construction of mediatic identities youtube and yosoy132 |
| topic | #yosoy132 mediatic identities youtube videoactivism online mobilizations |
| url | https://revistas.udem.edu.co/index.php/anagramas/article/view/2452 |
| work_keys_str_mv | AT salomesolamorales videoactivismandconstructionofmediaticidentitiesyoutubeandyosoy132 |