Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies

Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies

By means of enterprisers’ complex efforts to be oriented towards and take permanent steps to customers’ benefits, relational marketing actually and essentially argues rendering customers loyal by the persuasive qualities of the products supplied, the conditions they are offered in, and a more favour...

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Bibliographic Details
Main Authors: Maria Carmen Iordache, Denisa Parpandel
Format: Article
Language:English
Published: General Association of Economists from Romania 2009-08-01
Series:Theoretical and Applied Economics
Subjects:
relational marketing
attracting
keeping
customer value
strategy
Online Access: http://store.ectap.ro/articole/406.pdf

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