Forest certification in the managemental and strategical vision of the national furniture industr/ <br> Certificação florestal na visão gerencial e estratégica da indústria moveleira nacional
The present study had as objective to evaluate the contribution of the forest certification in the managemental and strategical vision of the certified national furniture companies. A questionnaire was applied in the certified companies of the industry. It was verified that this certification consis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Londrina
2006-06-01
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| Series: | Semina: Ciências Agrárias |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/semagrarias/article/view/2451 |
| Summary: | The present study had as objective to evaluate the contribution of the forest certification in the managemental and strategical vision of the certified national furniture companies. A questionnaire was applied in the certified companies of the industry. It was verified that this certification consists in a factor of importance in the process of exportation of the companies. It provides, also, an improvement of its image before the consuming market and is inserted in its strategical planning. The conclusion is that the forest certification is growing in the national furniture industry and represents a factor of competitiveness for exportation. The improvement of image represents the biggest advantage gotten for these companies. It can be concluded, also, that the main reason of searching the forest certification in this industry is the demand of the market mainly from the external one.<p><p>O presente estudo teve como objetivo avaliar a contribuição da certificação florestal na visão gerencial e estratégica das empresas moveleiras nacionais certificadas. Para realizar o estudo aplicou-se um questionário nas empresas certificadas da indústria moveleira. Verificou-se que a certificação representa um fator de importância no processo de exportação destas empresas. Ela proporciona, também, uma melhoria de sua imagem perante o mercado consumidor e está inserida em seu planejamento estratégico. Conclui-se que a certificação florestal está crescendo na indústria moveleira nacional e representando um fator de competitividade para exportação. A melhoria de imagem proporcionada representa a maior vantagem obtida por estas empresas. Pode-se concluir, também, que a principal razão de se buscar a certificação florestal, na indústria moveleira, é a demanda do mercado, que atualmente tem sido principalmente do mercado externo. |
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| ISSN: | 1676-546X 1679-0359 |