Rise of post-pandemic resilience across the distrust ecosystem
Abstract Why does online distrust (e.g., of medical expertise) continue to grow despite numerous mitigation efforts? We analyzed changing discourse within a Facebook ecosystem of approximately 100 million users who were focused pre-pandemic on vaccine (dis)trust. Post-pandemic, their discourse inter...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Nature Portfolio
2023-09-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-023-42893-6 |
| _version_ | 1797452884269334528 |
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| author | Lucia Illari Nicholas J. Restrepo Neil F. Johnson |
| author_facet | Lucia Illari Nicholas J. Restrepo Neil F. Johnson |
| author_sort | Lucia Illari |
| collection | DOAJ |
| description | Abstract Why does online distrust (e.g., of medical expertise) continue to grow despite numerous mitigation efforts? We analyzed changing discourse within a Facebook ecosystem of approximately 100 million users who were focused pre-pandemic on vaccine (dis)trust. Post-pandemic, their discourse interconnected multiple non-vaccine topics and geographic scales within and across communities. This interconnection confers a unique, system-level (i.e., at the scale of the full network) resistance to mitigations targeting isolated topics or geographic scales—an approach many schemes take due to constrained funding. For example, focusing on local health issues but not national elections. Backed by numerical simulations, we propose counterintuitive solutions for more effective, scalable mitigation: utilize “glocal” messaging by blending (1) strategic topic combinations (e.g., messaging about specific diseases with climate change) and (2) geographic scales (e.g., combining local and national focuses). |
| first_indexed | 2024-03-09T15:15:08Z |
| format | Article |
| id | doaj.art-e593a6ad9e154f16ab96e5c80e5da75a |
| institution | Directory Open Access Journal |
| issn | 2045-2322 |
| language | English |
| last_indexed | 2024-03-09T15:15:08Z |
| publishDate | 2023-09-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj.art-e593a6ad9e154f16ab96e5c80e5da75a2023-11-26T13:09:06ZengNature PortfolioScientific Reports2045-23222023-09-011311910.1038/s41598-023-42893-6Rise of post-pandemic resilience across the distrust ecosystemLucia Illari0Nicholas J. Restrepo1Neil F. Johnson2Dynamic Online Networks Laboratory, George Washington UniversityClustrX LLCDynamic Online Networks Laboratory, George Washington UniversityAbstract Why does online distrust (e.g., of medical expertise) continue to grow despite numerous mitigation efforts? We analyzed changing discourse within a Facebook ecosystem of approximately 100 million users who were focused pre-pandemic on vaccine (dis)trust. Post-pandemic, their discourse interconnected multiple non-vaccine topics and geographic scales within and across communities. This interconnection confers a unique, system-level (i.e., at the scale of the full network) resistance to mitigations targeting isolated topics or geographic scales—an approach many schemes take due to constrained funding. For example, focusing on local health issues but not national elections. Backed by numerical simulations, we propose counterintuitive solutions for more effective, scalable mitigation: utilize “glocal” messaging by blending (1) strategic topic combinations (e.g., messaging about specific diseases with climate change) and (2) geographic scales (e.g., combining local and national focuses).https://doi.org/10.1038/s41598-023-42893-6 |
| spellingShingle | Lucia Illari Nicholas J. Restrepo Neil F. Johnson Rise of post-pandemic resilience across the distrust ecosystem Scientific Reports |
| title | Rise of post-pandemic resilience across the distrust ecosystem |
| title_full | Rise of post-pandemic resilience across the distrust ecosystem |
| title_fullStr | Rise of post-pandemic resilience across the distrust ecosystem |
| title_full_unstemmed | Rise of post-pandemic resilience across the distrust ecosystem |
| title_short | Rise of post-pandemic resilience across the distrust ecosystem |
| title_sort | rise of post pandemic resilience across the distrust ecosystem |
| url | https://doi.org/10.1038/s41598-023-42893-6 |
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