Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan
The increasing adoption of pirated music products intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of attribute satisfaction, singer idolization, prosecution risk, social consensus, maginitude of consequences, and proximity...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2016-09-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2673 |
| _version_ | 1828080500658405376 |
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| author | Sony Kusumasondjaja Nazar Karami |
| author_facet | Sony Kusumasondjaja Nazar Karami |
| author_sort | Sony Kusumasondjaja |
| collection | DOAJ |
| description | The increasing adoption of pirated music products intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of attribute satisfaction, singer idolization, prosecution risk, social consensus, maginitude of consequences, and proximity on consumer attitude toward pirated music products and their intention to buy the products. Data was collected through online survey distributed on Facebook involving pirated music product consumers. Findings suggest that attribute satisfaction, maginitude of consequences, and proximity affect attitude toward the pirated music products, while attribute satisfaction, prosecution risk, social consensus, and maginitude of consequences influence consumer intention to buy pirated products. Research contributions and implications are discussed. |
| first_indexed | 2024-04-11T03:20:55Z |
| format | Article |
| id | doaj.art-e59d2e227bff43c9b3312e889d809679 |
| institution | Directory Open Access Journal |
| issn | 1979-3650 2548-2149 |
| language | English |
| last_indexed | 2024-04-11T03:20:55Z |
| publishDate | 2016-09-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | Jurnal Manajemen Teori dan Terapan |
| spelling | doaj.art-e59d2e227bff43c9b3312e889d8096792023-01-02T09:14:42ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492016-09-016310.20473/jmtt.v6i3.26731925Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik BajakanSony Kusumasondjaja0Nazar Karami1Universitas AirlanggaUniversitas AirlanggaThe increasing adoption of pirated music products intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of attribute satisfaction, singer idolization, prosecution risk, social consensus, maginitude of consequences, and proximity on consumer attitude toward pirated music products and their intention to buy the products. Data was collected through online survey distributed on Facebook involving pirated music product consumers. Findings suggest that attribute satisfaction, maginitude of consequences, and proximity affect attitude toward the pirated music products, while attribute satisfaction, prosecution risk, social consensus, and maginitude of consequences influence consumer intention to buy pirated products. Research contributions and implications are discussed.https://e-journal.unair.ac.id/JMTT/article/view/2673 |
| spellingShingle | Sony Kusumasondjaja Nazar Karami Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan Jurnal Manajemen Teori dan Terapan |
| title | Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan |
| title_full | Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan |
| title_fullStr | Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan |
| title_full_unstemmed | Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan |
| title_short | Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan |
| title_sort | investigasi atas perilaku konsumen musik indonesia dalam menggunakan produk musik bajakan |
| url | https://e-journal.unair.ac.id/JMTT/article/view/2673 |
| work_keys_str_mv | AT sonykusumasondjaja investigasiatasperilakukonsumenmusikindonesiadalammenggunakanprodukmusikbajakan AT nazarkarami investigasiatasperilakukonsumenmusikindonesiadalammenggunakanprodukmusikbajakan |