An examination of social media use and the FA Women’s Super League: The challenges of going professional
This paper explores the use of social media, specifically Twitter, in two English football clubs during their first season under the professional structure of the WSL. The study uses data from the clubs’ Twitter accounts and interviews with key employees. A total of 1088 tweets were analysed. Four t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dublin Business School
2021-12-01
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| Series: | DBS Business Review |
| Online Access: | https://dbsbusinessreview.ie/index.php/journal/article/view/74 |