Investment in Brand Reinforcement and Credibility in Advertising
recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral Intentions. H...
| Príomhchruthaitheoirí: | , |
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| Formáid: | Alt |
| Teanga: | fas |
| Foilsithe / Cruthaithe: |
University of Tehran
2013-12-01
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| Sraith: | مدیریت بازرگانی |
| Ábhair: | |
| Rochtain ar líne: | https://jibm.ut.ac.ir/article_50345_b9b1a7234b1671552b78679ff8b7beec.pdf |