Evaluation of the Risk and of the Opportunities in Launching the New Banking Services
The creation of new products and services is acknowledged as being a necessity for thedevelopment of a company. Furthermore, due to the changes occurred in the banking field, the introductionof new services became for institutions a condition to remain competitive.The banking institutions which inte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2007-09-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: | http://www.ectap.ro/articole/253.pdf |
| _version_ | 1811305488399204352 |
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| author | Iuliana Cetina Nora Mihail |
| author_facet | Iuliana Cetina Nora Mihail |
| author_sort | Iuliana Cetina |
| collection | DOAJ |
| description | The creation of new products and services is acknowledged as being a necessity for thedevelopment of a company. Furthermore, due to the changes occurred in the banking field, the introductionof new services became for institutions a condition to remain competitive.The banking institutions which intend to be leaders in a domain should take the initiative andintroduce new services. In the same measure, there are companies for which the cost of a potential failureis too high and they cannot allow it. They limit to introduce in their offer the products that have beentested on the market and have success among the consumers. This option in the marketing policy of thefirm depends on several factors, such as the mission of the organisation, the intended objectives, thedimension and the resources of which it disposes and last but not least the nature of the new proposedservice. |
| first_indexed | 2024-04-13T08:25:58Z |
| format | Article |
| id | doaj.art-e5e6bd1bf7664badad5d46dec930ad2f |
| institution | Directory Open Access Journal |
| issn | 1841-8678 |
| language | English |
| last_indexed | 2024-04-13T08:25:58Z |
| publishDate | 2007-09-01 |
| publisher | General Association of Economists from Romania |
| record_format | Article |
| series | Theoretical and Applied Economics |
| spelling | doaj.art-e5e6bd1bf7664badad5d46dec930ad2f2022-12-22T02:54:28ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86782007-09-019(514)9(514)4752Evaluation of the Risk and of the Opportunities in Launching the New Banking ServicesIuliana CetinaNora MihailThe creation of new products and services is acknowledged as being a necessity for thedevelopment of a company. Furthermore, due to the changes occurred in the banking field, the introductionof new services became for institutions a condition to remain competitive.The banking institutions which intend to be leaders in a domain should take the initiative andintroduce new services. In the same measure, there are companies for which the cost of a potential failureis too high and they cannot allow it. They limit to introduce in their offer the products that have beentested on the market and have success among the consumers. This option in the marketing policy of thefirm depends on several factors, such as the mission of the organisation, the intended objectives, thedimension and the resources of which it disposes and last but not least the nature of the new proposedservice.http://www.ectap.ro/articole/253.pdfdevelopment of new financial servicesmanagement of existing productsproduct elimination. |
| spellingShingle | Iuliana Cetina Nora Mihail Evaluation of the Risk and of the Opportunities in Launching the New Banking Services Theoretical and Applied Economics development of new financial services management of existing products product elimination. |
| title | Evaluation of the Risk and of the Opportunities in Launching the New Banking Services |
| title_full | Evaluation of the Risk and of the Opportunities in Launching the New Banking Services |
| title_fullStr | Evaluation of the Risk and of the Opportunities in Launching the New Banking Services |
| title_full_unstemmed | Evaluation of the Risk and of the Opportunities in Launching the New Banking Services |
| title_short | Evaluation of the Risk and of the Opportunities in Launching the New Banking Services |
| title_sort | evaluation of the risk and of the opportunities in launching the new banking services |
| topic | development of new financial services management of existing products product elimination. |
| url | http://www.ectap.ro/articole/253.pdf |
| work_keys_str_mv | AT iulianacetina evaluationoftheriskandoftheopportunitiesinlaunchingthenewbankingservices AT noramihail evaluationoftheriskandoftheopportunitiesinlaunchingthenewbankingservices |