The impact of globalization on strategic alliances and networks of organizations in the world market

The paper emphasizes globalization as the emergence of 'new' market dynamics. The comprehensiveness of the concept of globalization and the number of phenomena that this phenomenon 'provokes' indicates the necessity of its continuous monitoring and analysis, especially from the p...

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Main Authors: Petković Mirko T., Vukotić Nataša S., Čabilovski Đorđe J.
Format: Article
Language:English
Published: Ministry of Defence of Serbia - Military Publishing House, Belgrade 2017-01-01
Series:Војно дело
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2017/0042-84261705358P.pdf
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author Petković Mirko T.
Vukotić Nataša S.
Čabilovski Đorđe J.
author_facet Petković Mirko T.
Vukotić Nataša S.
Čabilovski Đorđe J.
author_sort Petković Mirko T.
collection DOAJ
description The paper emphasizes globalization as the emergence of 'new' market dynamics. The comprehensiveness of the concept of globalization and the number of phenomena that this phenomenon 'provokes' indicates the necessity of its continuous monitoring and analysis, especially from the point of view of the impact on strategic alliances and networks of organizations in the world market. Alliances between companies and business networks from different parts of the world are the reality of modern business. Companies begin to understand what nations have already learned: in the complex and uncertain world, full of dangerous opponents, it is best not to act alone. The large operational power on a wide stage of engagement used to be the traditional reason for understanding with those, whose interests were parallel with the interests of the company. Confederation - the basis of each alliance, is an essential part of repertoire of every good strategist. This also applies to managers of corporations and other companies in the modern competitive environment. Some alliances are just a mechanism for entering new markets. Others, however, tend to achieve complete integration of the resources of two or more enterprises in order to increase their production capabilities, development and transfer of new technology, market research, as well as the development of products and marketing. Being a good partner of an enterprise means to recognize tactical intentions of competitors, as well as the chance of gaining competitive advantage over those competitors.
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spelling doaj.art-e5ebd8ef163349cc9e423acea83a893f2023-10-10T13:39:46ZengMinistry of Defence of Serbia - Military Publishing House, BelgradeВојно дело0042-84262683-57032017-01-0169535837410.5937/vojdelo1705358R0042-84261705358PThe impact of globalization on strategic alliances and networks of organizations in the world marketPetković Mirko T.0Vukotić Nataša S.1Čabilovski Đorđe J.2'Procyon', Beograd, SerbiaIMI doo, Beograd, SerbiaMinistarstvo odbrane Republike Srbije, SerbiaThe paper emphasizes globalization as the emergence of 'new' market dynamics. The comprehensiveness of the concept of globalization and the number of phenomena that this phenomenon 'provokes' indicates the necessity of its continuous monitoring and analysis, especially from the point of view of the impact on strategic alliances and networks of organizations in the world market. Alliances between companies and business networks from different parts of the world are the reality of modern business. Companies begin to understand what nations have already learned: in the complex and uncertain world, full of dangerous opponents, it is best not to act alone. The large operational power on a wide stage of engagement used to be the traditional reason for understanding with those, whose interests were parallel with the interests of the company. Confederation - the basis of each alliance, is an essential part of repertoire of every good strategist. This also applies to managers of corporations and other companies in the modern competitive environment. Some alliances are just a mechanism for entering new markets. Others, however, tend to achieve complete integration of the resources of two or more enterprises in order to increase their production capabilities, development and transfer of new technology, market research, as well as the development of products and marketing. Being a good partner of an enterprise means to recognize tactical intentions of competitors, as well as the chance of gaining competitive advantage over those competitors.https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2017/0042-84261705358P.pdfglobalization'new' market economytransnational companiescompetitorstechnologystrategic alliances and networks of organizations in global market
spellingShingle Petković Mirko T.
Vukotić Nataša S.
Čabilovski Đorđe J.
The impact of globalization on strategic alliances and networks of organizations in the world market
Војно дело
globalization
'new' market economy
transnational companies
competitors
technology
strategic alliances and networks of organizations in global market
title The impact of globalization on strategic alliances and networks of organizations in the world market
title_full The impact of globalization on strategic alliances and networks of organizations in the world market
title_fullStr The impact of globalization on strategic alliances and networks of organizations in the world market
title_full_unstemmed The impact of globalization on strategic alliances and networks of organizations in the world market
title_short The impact of globalization on strategic alliances and networks of organizations in the world market
title_sort impact of globalization on strategic alliances and networks of organizations in the world market
topic globalization
'new' market economy
transnational companies
competitors
technology
strategic alliances and networks of organizations in global market
url https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2017/0042-84261705358P.pdf
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