Metaphor as a development factor of the network society

The formation of the methodological apparatus of network theory has been shown and the role of metaphor in the network society has been investigated to identify changes in reality and the emergence of new knowledge or a new variant of knowledge. It has been determined that thanks to metaphors, the p...

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Main Author: Maria Schnitzer
Format: Article
Language:English
Published: Ukrainian Center for Cultural Studies 2021-06-01
Series:Cхід
Subjects:
Online Access:http://skhid.kubg.edu.ua/article/view/222820
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author Maria Schnitzer
author_facet Maria Schnitzer
author_sort Maria Schnitzer
collection DOAJ
description The formation of the methodological apparatus of network theory has been shown and the role of metaphor in the network society has been investigated to identify changes in reality and the emergence of new knowledge or a new variant of knowledge. It has been determined that thanks to metaphors, the paradigm of description of contemporary society has changed, which is now characterized as “network” or “web”, “flowing”, “dynamic”, “uneven” etc. The most famous attempts of such a description are the concept of new sociality by Z. Bauman and the actor-network theory by B. Latour. The latter allows considering the metaphor at the epistemological level of knowledge, i.e. in the processes of social construction. In this case, metaphors are used to build various kinds of metatheories that combine ways of substantiating and structuring knowledge about society, as well as determine the logical correlation of the main elements of analysis. An analysis of R. Haeussling’s network concept is given as an illustration of such possibilities of metaphor.
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spelling doaj.art-e5ee6e01b6e14974a45978102d0608ce2022-12-22T03:29:28ZengUkrainian Center for Cultural StudiesCхід1728-93432411-30932021-06-011(165)727610.21847/1728-9343.2020.1(165).222820210217Metaphor as a development factor of the network societyMaria Schnitzer0https://orcid.org/0000-0003-2781-3928Uzhhorod National UniversityThe formation of the methodological apparatus of network theory has been shown and the role of metaphor in the network society has been investigated to identify changes in reality and the emergence of new knowledge or a new variant of knowledge. It has been determined that thanks to metaphors, the paradigm of description of contemporary society has changed, which is now characterized as “network” or “web”, “flowing”, “dynamic”, “uneven” etc. The most famous attempts of such a description are the concept of new sociality by Z. Bauman and the actor-network theory by B. Latour. The latter allows considering the metaphor at the epistemological level of knowledge, i.e. in the processes of social construction. In this case, metaphors are used to build various kinds of metatheories that combine ways of substantiating and structuring knowledge about society, as well as determine the logical correlation of the main elements of analysis. An analysis of R. Haeussling’s network concept is given as an illustration of such possibilities of metaphor.http://skhid.kubg.edu.ua/article/view/222820network theorynetwork societymetaphormetatheory
spellingShingle Maria Schnitzer
Metaphor as a development factor of the network society
Cхід
network theory
network society
metaphor
metatheory
title Metaphor as a development factor of the network society
title_full Metaphor as a development factor of the network society
title_fullStr Metaphor as a development factor of the network society
title_full_unstemmed Metaphor as a development factor of the network society
title_short Metaphor as a development factor of the network society
title_sort metaphor as a development factor of the network society
topic network theory
network society
metaphor
metatheory
url http://skhid.kubg.edu.ua/article/view/222820
work_keys_str_mv AT mariaschnitzer metaphorasadevelopmentfactorofthenetworksociety