Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context

The widespread use of social media in people’s everyday life has set the basis for big changes in the relationships between individuals, public and private bodies on a global scale. With public administrations willing to adjust their identities to new tools for communication, archival organizations...

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Main Author: Sebastian Mattei
Format: Article
Language:English
Published: Firenze University Press 2021-05-01
Series:JLIS.it
Subjects:
Online Access:https://ojs.devarea.it/v2/index.php/jlis/article/view/3
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author Sebastian Mattei
author_facet Sebastian Mattei
author_sort Sebastian Mattei
collection DOAJ
description The widespread use of social media in people’s everyday life has set the basis for big changes in the relationships between individuals, public and private bodies on a global scale. With public administrations willing to adjust their identities to new tools for communication, archival organizations approached to social networks to connect with new users and enhance their heritage. This paper aims to define methods, specificities and limits of the Italian archival institutions’ social media policies, opening up to a first comparison with other national strategies, especially with the French one. A special focus has been put on the role of social networks in March and April 2020, when Italian archives faced a two-month lockdown following the health emergency caused by the spread of COVID-19: moved away from the ordinary work, archivists and archival institutes were encouraged to start alternative forms of communication with their users, including a more effective social campaign.
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spelling doaj.art-e5f466d8d1754ad6a844a8085907aedf2022-12-22T02:53:13ZengFirenze University PressJLIS.it2038-10262021-05-01122Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International ContextSebastian Mattei The widespread use of social media in people’s everyday life has set the basis for big changes in the relationships between individuals, public and private bodies on a global scale. With public administrations willing to adjust their identities to new tools for communication, archival organizations approached to social networks to connect with new users and enhance their heritage. This paper aims to define methods, specificities and limits of the Italian archival institutions’ social media policies, opening up to a first comparison with other national strategies, especially with the French one. A special focus has been put on the role of social networks in March and April 2020, when Italian archives faced a two-month lockdown following the health emergency caused by the spread of COVID-19: moved away from the ordinary work, archivists and archival institutes were encouraged to start alternative forms of communication with their users, including a more effective social campaign. https://ojs.devarea.it/v2/index.php/jlis/article/view/3Social mediaSocial networkNational archivesArchival administrationCOVID-19
spellingShingle Sebastian Mattei
Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context
JLIS.it
Social media
Social network
National archives
Archival administration
COVID-19
title Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context
title_full Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context
title_fullStr Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context
title_full_unstemmed Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context
title_short Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context
title_sort archival communication in the age of social media the italian case and the main strategies in the international context
topic Social media
Social network
National archives
Archival administration
COVID-19
url https://ojs.devarea.it/v2/index.php/jlis/article/view/3
work_keys_str_mv AT sebastianmattei archivalcommunicationintheageofsocialmediatheitaliancaseandthemainstrategiesintheinternationalcontext