A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information
Social networks are among the most effective communication environments and despite being very young they have achieved high influence among the youths. Analyzing the content of users' comments on social networks, can reveal hidden layers and the underlying meanings of those remarks. Netnograph...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2015-12-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_4816_95dd99410189e50a5010e111b435c8cd.pdf |
| _version_ | 1797392831696863232 |
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| author | Reza Sheikh Hanieh Shambayati |
| author_facet | Reza Sheikh Hanieh Shambayati |
| author_sort | Reza Sheikh |
| collection | DOAJ |
| description | Social networks are among the most effective communication environments and despite being very young they have achieved high influence among the youths. Analyzing the content of users' comments on social networks, can reveal hidden layers and the underlying meanings of those remarks. Netnography is a new approach in the field of social networks and cyber space communications. In Netnography the comments and suggestions of the customers are studied in order to understand the attitudes, images, and emotions of the users in online communities. For this study the comments written by the students of management at a university in the city of Shahrood were studied using Netnography and analyzed based on grounded theory. Then importantissueswere determined by experts and because some of the comments were incomplete we prioritized them based on fuzzy preference relations with incomplete information. |
| first_indexed | 2024-03-08T23:53:15Z |
| format | Article |
| id | doaj.art-e60b795993b643b1ad29e5af68e27d96 |
| institution | Directory Open Access Journal |
| issn | 2538-2209 2476-6550 |
| language | fas |
| last_indexed | 2024-03-08T23:53:15Z |
| publishDate | 2015-12-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات رسانههای نوین |
| spelling | doaj.art-e60b795993b643b1ad29e5af68e27d962023-12-13T10:20:03ZfasAllameh Tabataba'i University Pressمطالعات رسانههای نوین2538-22092476-65502015-12-011417920310.22054/cs.2015.48164816A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete InformationReza Sheikh0Hanieh Shambayati1Associate Professor, Shahrood University of Technology.. MA in MBA, Shahrood University of Technology. HonySocial networks are among the most effective communication environments and despite being very young they have achieved high influence among the youths. Analyzing the content of users' comments on social networks, can reveal hidden layers and the underlying meanings of those remarks. Netnography is a new approach in the field of social networks and cyber space communications. In Netnography the comments and suggestions of the customers are studied in order to understand the attitudes, images, and emotions of the users in online communities. For this study the comments written by the students of management at a university in the city of Shahrood were studied using Netnography and analyzed based on grounded theory. Then importantissueswere determined by experts and because some of the comments were incomplete we prioritized them based on fuzzy preference relations with incomplete information.https://nms.atu.ac.ir/article_4816_95dd99410189e50a5010e111b435c8cd.pdfethnographyhermeneuticsincomplete informationnetnographyphenomenology |
| spellingShingle | Reza Sheikh Hanieh Shambayati A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information مطالعات رسانههای نوین ethnography hermeneutics incomplete information netnography phenomenology |
| title | A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information |
| title_full | A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information |
| title_fullStr | A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information |
| title_full_unstemmed | A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information |
| title_short | A Content Analysis of Virtual Social Networks with a Netnography Approach Based on Incomplete Information |
| title_sort | content analysis of virtual social networks with a netnography approach based on incomplete information |
| topic | ethnography hermeneutics incomplete information netnography phenomenology |
| url | https://nms.atu.ac.ir/article_4816_95dd99410189e50a5010e111b435c8cd.pdf |
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