PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

With this first systematic review of specific literature about diaspora marketing, it was found that this emerging literature focuses mainly on opportunities related to trade, tourism, and the acculturation between countries with different languages in only one host country. This research contribute...

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Bibliographic Details
Main Authors: Walter Palomino-Tamayo, Maria Christina Saksanian, Otto Regalado-Pezúa
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2022-01-01
Series:RAE: Revista de Administração de Empresas
Subjects:
diaspora marketing
e-wom
cultural dimensions
nostalgic products
construal level theor
Online Access:https://www.scielo.br/j/rae/a/FKDDxsdZq3jyQfgCCwDzz3x/?format=pdf&lang=en

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