“Don't affect the share price”: social media policy in higher education as reputation management
The last 5 years have seen a growing number of universities use social media services such as Twitter, Facebook and YouTube to engage with past, present and prospective students. More recently still, a number of universities have published policy or guidance documents on the use of social media for...
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| Format: | Article |
| Language: | English |
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Association for Learning Technology
2012-08-01
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| Series: | Research in Learning Technology |
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| Online Access: | http://www.researchinlearningtechnology.net/index.php/rlt/article/view/19194/pdf_1 |