Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene

Over thirty years since Jean-Francois Lyotard declared the death of metanarratives, we currently find two apparently incompatible discourses that dominate imagined planetary futures. On the one hand, we encounter a metanarrative of technological progress has been fuelled by decades of advances in co...

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Main Author: Sy Taffel
Format: Article
Language:English
Published: Linköping University Electronic Press 2018-10-01
Series:Culture Unbound: Journal of Current Cultural Research
Subjects:
Online Access:http://dx.doi.org/10.3384/cu.2000.1525.2018102163
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author Sy Taffel
author_facet Sy Taffel
author_sort Sy Taffel
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description Over thirty years since Jean-Francois Lyotard declared the death of metanarratives, we currently find two apparently incompatible discourses that dominate imagined planetary futures. On the one hand, we encounter a metanarrative of technological progress has been fuelled by decades of advances in computational, networked, mobile and pervasive technologies. On the other, we find the apocalyptic discourse of the Anthropocene, whereby human activity is understood to be responsible for precipitating the sixth mass extinction of life in Earth's geological record. This paper explores how the divergent futures of technological solutionism and ecological catastrophism encounter one another, focusing on Tesla as a case study where technological consumerism is posited as the solution to ecological catastrophe. Critically examining the materiality of digital technoculture challenges the immaterialist rhetoric of technological solutionism that permeates both neoliberal and leftist discourses of automation, whilst questioning the 'we' that is implicit in the problematic universalisation of Anthropocenic catastrophism, instead pointing to the deeply entrenched inequalities that perpetuate networked capitalism. Ultimately, the paper asks whether it is possible to move beyond bleak claims that we must simply 'work within our disorientation and distress to negotiate life in human-damaged environments' (Tsing 2015: 131), to assemble the fragile hope that Goode and Godhe (2017) argue is necessary to move beyond capitalist realism. Hope suggests an optimism that sits uncomfortably with the reality of mass extinctions, however, the scale of the ecological crises means that we cannot afford the fatalism associated with losing hope.
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spelling doaj.art-e61f09c095264352a0a27086550f1c752022-12-22T03:23:52ZengLinköping University Electronic PressCulture Unbound: Journal of Current Cultural Research2000-15252018-10-0110216318410.3384/cu.2000.1525.2018102163Hopeful Extinctions? Tesla, Technological Solutionism and the AnthropoceneSy TaffelOver thirty years since Jean-Francois Lyotard declared the death of metanarratives, we currently find two apparently incompatible discourses that dominate imagined planetary futures. On the one hand, we encounter a metanarrative of technological progress has been fuelled by decades of advances in computational, networked, mobile and pervasive technologies. On the other, we find the apocalyptic discourse of the Anthropocene, whereby human activity is understood to be responsible for precipitating the sixth mass extinction of life in Earth's geological record. This paper explores how the divergent futures of technological solutionism and ecological catastrophism encounter one another, focusing on Tesla as a case study where technological consumerism is posited as the solution to ecological catastrophe. Critically examining the materiality of digital technoculture challenges the immaterialist rhetoric of technological solutionism that permeates both neoliberal and leftist discourses of automation, whilst questioning the 'we' that is implicit in the problematic universalisation of Anthropocenic catastrophism, instead pointing to the deeply entrenched inequalities that perpetuate networked capitalism. Ultimately, the paper asks whether it is possible to move beyond bleak claims that we must simply 'work within our disorientation and distress to negotiate life in human-damaged environments' (Tsing 2015: 131), to assemble the fragile hope that Goode and Godhe (2017) argue is necessary to move beyond capitalist realism. Hope suggests an optimism that sits uncomfortably with the reality of mass extinctions, however, the scale of the ecological crises means that we cannot afford the fatalism associated with losing hope.http://dx.doi.org/10.3384/cu.2000.1525.2018102163TeslaLithiumCobaltMaterialityAnthropoceneCritical Future Studies
spellingShingle Sy Taffel
Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
Culture Unbound: Journal of Current Cultural Research
Tesla
Lithium
Cobalt
Materiality
Anthropocene
Critical Future Studies
title Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
title_full Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
title_fullStr Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
title_full_unstemmed Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
title_short Hopeful Extinctions? Tesla, Technological Solutionism and the Anthropocene
title_sort hopeful extinctions tesla technological solutionism and the anthropocene
topic Tesla
Lithium
Cobalt
Materiality
Anthropocene
Critical Future Studies
url http://dx.doi.org/10.3384/cu.2000.1525.2018102163
work_keys_str_mv AT sytaffel hopefulextinctionsteslatechnologicalsolutionismandtheanthropocene