Analysis of the state of the electric power industry of the Ural Federal District

The article studies importance of marketing analysis of electric power industry on the example the Ural Federal District. A brief characteristic of the region under consideration has been given and prevailing branches of specialization and territories of their location reflected. Electricity consump...

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Main Authors: O. V. Baykova, A. V. Troitsky, E. S. Chebotaeva, E. O. Gromyko, D. S. Chirkina
Format: Article
Language:English
Published: Publishing House of the State University of Management 2023-09-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/4650
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author O. V. Baykova
A. V. Troitsky
E. S. Chebotaeva
E. O. Gromyko
D. S. Chirkina
author_facet O. V. Baykova
A. V. Troitsky
E. S. Chebotaeva
E. O. Gromyko
D. S. Chirkina
author_sort O. V. Baykova
collection DOAJ
description The article studies importance of marketing analysis of electric power industry on the example the Ural Federal District. A brief characteristic of the region under consideration has been given and prevailing branches of specialization and territories of their location reflected. Electricity consumption indicators in dynamics for the decade (2012–2022) for all groups of consumers in the region (industrial consumers, population, non-industrial consumers, budgetary consumers, and agricultural producers) have been analyzed, and electricity consumption structure considered, i.e. electricity shares that fall on each group of consumers have been revealed. Forecasts of electricity consumption have been made and dynamics of such an important indicator as electricity intensity of gross regional product analyzed. Dynamics of electricity tariffs for urban and rural population, non-industrial consumers, as well as for large and small industrial enterprises, has been analyzed. Consumers’ ability to pay for electricity has been studied by identifying the share of electricity costs in expenditures of households and enterprises of different energy intensity structure. The indebtedness of consumers to guaranteeing suppliers and power grid companies has been given. Effective measures to combat the indebtedness of some large guaranteeing suppliers from the district under consideration have been analyzed.
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spelling doaj.art-e634a0764c194373b15073a8beda13912024-03-26T14:23:15ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-09-0108495510.26425/1816-4277-2023-8-49-552861Analysis of the state of the electric power industry of the Ural Federal DistrictO. V. Baykova0A. V. Troitsky1E. S. Chebotaeva2E. O. Gromyko3D. S. Chirkina4State University of ManagementState University of ManagementState University of ManagementState University of ManagementState University of ManagementThe article studies importance of marketing analysis of electric power industry on the example the Ural Federal District. A brief characteristic of the region under consideration has been given and prevailing branches of specialization and territories of their location reflected. Electricity consumption indicators in dynamics for the decade (2012–2022) for all groups of consumers in the region (industrial consumers, population, non-industrial consumers, budgetary consumers, and agricultural producers) have been analyzed, and electricity consumption structure considered, i.e. electricity shares that fall on each group of consumers have been revealed. Forecasts of electricity consumption have been made and dynamics of such an important indicator as electricity intensity of gross regional product analyzed. Dynamics of electricity tariffs for urban and rural population, non-industrial consumers, as well as for large and small industrial enterprises, has been analyzed. Consumers’ ability to pay for electricity has been studied by identifying the share of electricity costs in expenditures of households and enterprises of different energy intensity structure. The indebtedness of consumers to guaranteeing suppliers and power grid companies has been given. Effective measures to combat the indebtedness of some large guaranteeing suppliers from the district under consideration have been analyzed.https://vestnik.guu.ru/jour/article/view/4650power consumptiongrp electrical capacityforecastingtariffsdebtmarketing solutions
spellingShingle O. V. Baykova
A. V. Troitsky
E. S. Chebotaeva
E. O. Gromyko
D. S. Chirkina
Analysis of the state of the electric power industry of the Ural Federal District
Вестник университета
power consumption
grp electrical capacity
forecasting
tariffs
debt
marketing solutions
title Analysis of the state of the electric power industry of the Ural Federal District
title_full Analysis of the state of the electric power industry of the Ural Federal District
title_fullStr Analysis of the state of the electric power industry of the Ural Federal District
title_full_unstemmed Analysis of the state of the electric power industry of the Ural Federal District
title_short Analysis of the state of the electric power industry of the Ural Federal District
title_sort analysis of the state of the electric power industry of the ural federal district
topic power consumption
grp electrical capacity
forecasting
tariffs
debt
marketing solutions
url https://vestnik.guu.ru/jour/article/view/4650
work_keys_str_mv AT ovbaykova analysisofthestateoftheelectricpowerindustryoftheuralfederaldistrict
AT avtroitsky analysisofthestateoftheelectricpowerindustryoftheuralfederaldistrict
AT eschebotaeva analysisofthestateoftheelectricpowerindustryoftheuralfederaldistrict
AT eogromyko analysisofthestateoftheelectricpowerindustryoftheuralfederaldistrict
AT dschirkina analysisofthestateoftheelectricpowerindustryoftheuralfederaldistrict