The Perils of Proclaiming an Authentic Organizational Identity
An emerging body of research consistently demonstrates that individuals in developed consumer markets value authenticity. But how individuals respond to organizations that tout their identities as authentic is not so well understood. We argue that organizational attempts at explicitly proclaiming th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Sociological Science
2017-01-01
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| Series: | Sociological Science |
| Subjects: | |
| Online Access: | https://www.sociologicalscience.com/articles-v4-4-80/ |