PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR
This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descrip...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2013-10-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://ojs.unud.ac.id/index.php/jmbk/article/view/6991 |
| _version_ | 1818583895820468224 |
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| author | I Gede Nandya Oktora Panasea Ni Wayan Sri Suprapti |
| author_facet | I Gede Nandya Oktora Panasea Ni Wayan Sri Suprapti |
| author_sort | I Gede Nandya Oktora Panasea |
| collection | DOAJ |
| description | This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descriptive statistics such as frequency distributions were used to describes the characteristics of the respondents, while inferential statistics<br />such as Baron and Kenny Steps and Sobel test is used to test the hypotheses. The results showed that satisfaction partially mediates the effect of brand community on loyalty of Harley-Davidson users inDenpasar. It shows that satisfaction is an essential element for the brand community to realize the brand loya lty. |
| first_indexed | 2024-12-16T08:12:33Z |
| format | Article |
| id | doaj.art-e64dd34d707c4f7b83a34052eea0db38 |
| institution | Directory Open Access Journal |
| issn | 1978-2853 2302-8890 |
| language | English |
| last_indexed | 2024-12-16T08:12:33Z |
| publishDate | 2013-10-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| spelling | doaj.art-e64dd34d707c4f7b83a34052eea0db382022-12-21T22:38:20ZengUniversitas UdayanaJurnal Manajemen, Strategi Bisnis dan Kewirausahaan1978-28532302-88902013-10-01726132PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASARI Gede Nandya Oktora PanaseaNi Wayan Sri SupraptiThis study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descriptive statistics such as frequency distributions were used to describes the characteristics of the respondents, while inferential statistics<br />such as Baron and Kenny Steps and Sobel test is used to test the hypotheses. The results showed that satisfaction partially mediates the effect of brand community on loyalty of Harley-Davidson users inDenpasar. It shows that satisfaction is an essential element for the brand community to realize the brand loya lty.http://ojs.unud.ac.id/index.php/jmbk/article/view/6991brand community, satisfaction, loyalty |
| spellingShingle | I Gede Nandya Oktora Panasea Ni Wayan Sri Suprapti PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan brand community, satisfaction, loyalty |
| title | PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR |
| title_full | PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR |
| title_fullStr | PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR |
| title_full_unstemmed | PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR |
| title_short | PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR |
| title_sort | peran kepuasan dalam memediasi pengaruh komunitas merek terhadap loyalitas pengguna harley davidson di kota denpasar |
| topic | brand community, satisfaction, loyalty |
| url | http://ojs.unud.ac.id/index.php/jmbk/article/view/6991 |
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