PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR

PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR

This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and  questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descrip...

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Bibliographic Details
Main Authors: I Gede Nandya Oktora Panasea, Ni Wayan Sri Suprapti
Format: Article
Language:English
Published: Universitas Udayana 2013-10-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Subjects:
brand community, satisfaction, loyalty
Online Access:http://ojs.unud.ac.id/index.php/jmbk/article/view/6991

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