«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements
The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2010-03-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7343 |
| _version_ | 1818129341667606528 |
|---|---|
| author | N V Perfilieva |
| author_facet | N V Perfilieva |
| author_sort | N V Perfilieva |
| collection | DOAJ |
| description | The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language. |
| first_indexed | 2024-12-11T07:47:37Z |
| format | Article |
| id | doaj.art-e65c4e71599143a48f8e5bc813636f48 |
| institution | Directory Open Access Journal |
| issn | 2313-2299 2411-1236 |
| language | English |
| last_indexed | 2024-12-11T07:47:37Z |
| publishDate | 2010-03-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Language Studies, Semiotics and Semantics |
| spelling | doaj.art-e65c4e71599143a48f8e5bc813636f482022-12-22T01:15:26ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-12362010-03-010128317342«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and AdvertisementsN V Perfilieva0Российский университет дружбы народовThe article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.http://journals.rudn.ru/semiotics-semantics/article/view/7343неологизмырусский языкязыковая политикаязык СМИ |
| spellingShingle | N V Perfilieva «SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements RUDN Journal of Language Studies, Semiotics and Semantics неологизмы русский язык языковая политика язык СМИ |
| title | «SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements |
| title_full | «SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements |
| title_fullStr | «SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements |
| title_full_unstemmed | «SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements |
| title_short | «SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements |
| title_sort | sweet mama or how to dub it into russian on the new means of language games in the texts of mass media and advertisements |
| topic | неологизмы русский язык языковая политика язык СМИ |
| url | http://journals.rudn.ru/semiotics-semantics/article/view/7343 |
| work_keys_str_mv | AT nvperfilieva sweetmamaorhowtodubitintorussianonthenewmeansoflanguagegamesinthetextsofmassmediaandadvertisements |