«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements
The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2010-03-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
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| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7343 |