Gender Display among Instagram Users: Performative Gender Approach

n this qualitative study, by studying the car fans' pages on Instagram based on the Butler Performative identity approach, not only the way of performing the gender identity of the woman or the female subject was determined, but also an attempt was made to examine and argue the discourse shapin...

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Main Authors: Fatemeh Golabi, Mohammad Abbaszadeh, Tavakkol Aghayari Hir, Sajjad Mesgarzadeh
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2022-07-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_14192_cbd1fb404cea31f5bfe0265b17c9f570.pdf
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author Fatemeh Golabi
Mohammad Abbaszadeh
Tavakkol Aghayari Hir
Sajjad Mesgarzadeh
author_facet Fatemeh Golabi
Mohammad Abbaszadeh
Tavakkol Aghayari Hir
Sajjad Mesgarzadeh
author_sort Fatemeh Golabi
collection DOAJ
description n this qualitative study, by studying the car fans' pages on Instagram based on the Butler Performative identity approach, not only the way of performing the gender identity of the woman or the female subject was determined, but also an attempt was made to examine and argue the discourse shaping such performance. Findings based on participants' perceptions showed that women objectify their existence through their sexual body behaviors. They perceive their body as a commodity in which they can develop themselves and shape their feminine identity. Thus, gender performances often take the form of body shows and sexual performances. Such an understanding of the female gender and the performances is the main axis of the discourse of libidinal economy. A new economic discourse that is based on the intersection of gender and economics. An intersection in which the axis of the economy and the sexual body intertwine. The female sexual body is the link in this intersection. Therefore, a woman's sexual characteristics become her most important gender characteristics. That is, gender is more about sex and its reproduction.
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spelling doaj.art-e66052cea91748a1af22167cfbf4c5532023-12-13T10:28:26ZfasAllameh Tabataba'i University Pressمطالعات رسانه‌های نوین2538-22092476-65502022-07-0183015312710.22054/nms.2022.65746.134314192Gender Display among Instagram Users: Performative Gender ApproachFatemeh Golabi0Mohammad Abbaszadeh1Tavakkol Aghayari Hir2Sajjad Mesgarzadeh3Associate Professor, Department of Social Sciences, University of Tabriz, Tabriz, IranProfessor, Department of Social Sciences, University of Tabriz, Tabriz, IranAssociate Professor, Department of Social Sciences, University of Tabriz, Tabriz, IranPh.D student in Economic Sociology and Development, University of Tabriz, Tabriz, Irann this qualitative study, by studying the car fans' pages on Instagram based on the Butler Performative identity approach, not only the way of performing the gender identity of the woman or the female subject was determined, but also an attempt was made to examine and argue the discourse shaping such performance. Findings based on participants' perceptions showed that women objectify their existence through their sexual body behaviors. They perceive their body as a commodity in which they can develop themselves and shape their feminine identity. Thus, gender performances often take the form of body shows and sexual performances. Such an understanding of the female gender and the performances is the main axis of the discourse of libidinal economy. A new economic discourse that is based on the intersection of gender and economics. An intersection in which the axis of the economy and the sexual body intertwine. The female sexual body is the link in this intersection. Therefore, a woman's sexual characteristics become her most important gender characteristics. That is, gender is more about sex and its reproduction.https://nms.atu.ac.ir/article_14192_cbd1fb404cea31f5bfe0265b17c9f570.pdf: performative genderthe intersection of sex and economicslibidinal economythe sexual body
spellingShingle Fatemeh Golabi
Mohammad Abbaszadeh
Tavakkol Aghayari Hir
Sajjad Mesgarzadeh
Gender Display among Instagram Users: Performative Gender Approach
مطالعات رسانه‌های نوین
: performative gender
the intersection of sex and economics
libidinal economy
the sexual body
title Gender Display among Instagram Users: Performative Gender Approach
title_full Gender Display among Instagram Users: Performative Gender Approach
title_fullStr Gender Display among Instagram Users: Performative Gender Approach
title_full_unstemmed Gender Display among Instagram Users: Performative Gender Approach
title_short Gender Display among Instagram Users: Performative Gender Approach
title_sort gender display among instagram users performative gender approach
topic : performative gender
the intersection of sex and economics
libidinal economy
the sexual body
url https://nms.atu.ac.ir/article_14192_cbd1fb404cea31f5bfe0265b17c9f570.pdf
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AT sajjadmesgarzadeh genderdisplayamonginstagramusersperformativegenderapproach