THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES
The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the abili...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2006-01-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
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| Online Access: | http://www.ann.ugal.ro/eco/Doc%202006/3.%20OK%20Cristache.pdf |
| _version_ | 1818159717269110784 |
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| author | Nicoleta CRISTACHE |
| author_facet | Nicoleta CRISTACHE |
| author_sort | Nicoleta CRISTACHE |
| collection | DOAJ |
| description | The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability of the organisation to accomplish its goals and that expect organisations to help them accomplish their own goals. Organisations solve problems for society, but they also create problems for society. The value of public relations, therefore, can be determined by measuring the quality of relationships it establishes with the strategic components of its institutional environment. |
| first_indexed | 2024-12-11T15:50:25Z |
| format | Article |
| id | doaj.art-e663232915044d919114e8a8d2ae4867 |
| institution | Directory Open Access Journal |
| issn | 1584-0409 |
| language | English |
| last_indexed | 2024-12-11T15:50:25Z |
| publishDate | 2006-01-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| spelling | doaj.art-e663232915044d919114e8a8d2ae48672022-12-22T00:59:35ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04092006-01-0111518THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISESNicoleta CRISTACHEThe Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability of the organisation to accomplish its goals and that expect organisations to help them accomplish their own goals. Organisations solve problems for society, but they also create problems for society. The value of public relations, therefore, can be determined by measuring the quality of relationships it establishes with the strategic components of its institutional environment.http://www.ann.ugal.ro/eco/Doc%202006/3.%20OK%20Cristache.pdfpublic relationssocial responsibilitycommunication |
| spellingShingle | Nicoleta CRISTACHE THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics public relations social responsibility communication |
| title | THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES |
| title_full | THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES |
| title_fullStr | THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES |
| title_full_unstemmed | THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES |
| title_short | THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES |
| title_sort | role of public relations in social responsibility of romanian enterprises |
| topic | public relations social responsibility communication |
| url | http://www.ann.ugal.ro/eco/Doc%202006/3.%20OK%20Cristache.pdf |
| work_keys_str_mv | AT nicoletacristache theroleofpublicrelationsinsocialresponsibilityofromanianenterprises AT nicoletacristache roleofpublicrelationsinsocialresponsibilityofromanianenterprises |