What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information

What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information

This study aims to determine to which extent perceived information quality and emotional attachment with digital influencers can shape the purchase intention of consumers while considering the mediating effects of perceived influence and the moderating effects of influencer reputation. A hypothetica...

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Bibliographic Details
Main Authors: Syed Asim Shah, Muhammad Haroon Shoukat, Waseef Jamal, Muhammad Shakil Ahmad
Format: Article
Language:English
Published: SAGE Publishing 2023-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440231179712

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