How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study
BackgroundPrior studies have demonstrated that the e-cigarette market contains a large number of brands. Identifying these existing e-cigarette brands is a key element of market surveillance, which will further assist in policy making and compliance checks. Object...
| Main Authors: | , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
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JMIR Publications
2024-02-01
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| Series: | JMIR Formative Research |
| Online Access: | https://formative.jmir.org/2024/1/e47570 |
| _version_ | 1797292581740085248 |
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| author | Shaoying Ma Aadeeba Kaareen Hojin Park Yanyun He Shuning Jiang Zefeng Qiu Zidian Xie Dongmei Li Jian Chen Richard J O’Connor Geoffrey T Fong Ce Shang |
| author_facet | Shaoying Ma Aadeeba Kaareen Hojin Park Yanyun He Shuning Jiang Zefeng Qiu Zidian Xie Dongmei Li Jian Chen Richard J O’Connor Geoffrey T Fong Ce Shang |
| author_sort | Shaoying Ma |
| collection | DOAJ |
| description |
BackgroundPrior studies have demonstrated that the e-cigarette market contains a large number of brands. Identifying these existing e-cigarette brands is a key element of market surveillance, which will further assist in policy making and compliance checks.
ObjectiveTo facilitate the surveillance of the diverse product landscape in the e-cigarette market, we constructed a semantic database of e-cigarette brands that have appeared in the US market as of 2020-2022.
MethodsIn order to build the brand database, we searched and compiled e-cigarette brands from a comprehensive list of retail channels and sources, including (1) e-liquid and disposable brands sold in web-based stores, (2) e-cigarette brands sold in brick-and-mortar stores and collected by the Nielsen Retail Scanner Data, (3) e-cigarette brands compiled by Wikipedia, (4) self-reported e-cigarette brands from the 2020 International Tobacco Control Four-Country Smoking and Vaping (ITC 4CV) US survey, and (5) e-cigarette brands on Twitter. We also estimated the top 5 e-cigarette brands by sales volume in brick-and-mortar stores, by the frequency and variety of offerings in web-based shops, and by the frequency of self-reported brands from the 2020 ITC 4CV US survey.
ResultsAs of 2020-2022, a total of 912 e-cigarette brands have been sold by various retail channels. During 2020-2022, the top 5 brands are JUUL, vuse, njoy, blu, and logic in brick-and-mortar stores; blu, king, monster, twist, and air factory for e-liquids in web-based stores; hyde, pod mesh, suorin, vaporlax, and xtra for disposables sold in web-based stores; and smok, aspire, vaporesso, innokin, and eleaf based on self-reported survey data.
ConclusionsAs the US Food and Drug Administration enforces the premarket tobacco market authorization, many e-cigarette brands may become illegal in the US market. In this context, how e-cigarette brands evolve and consolidate in different retail channels will be critical for understanding the regulatory impacts on product availability. Our semantic database of e-cigarette brands can serve as a useful tool to monitor product and marketplace development, conduct compliance checks, assess manufacturers’ marketing behaviors, and identify regulatory impacts. |
| first_indexed | 2024-03-07T19:58:32Z |
| format | Article |
| id | doaj.art-e671512f12dd429fbb837d4da357d2b1 |
| institution | Directory Open Access Journal |
| issn | 2561-326X |
| language | English |
| last_indexed | 2024-03-07T19:58:32Z |
| publishDate | 2024-02-01 |
| publisher | JMIR Publications |
| record_format | Article |
| series | JMIR Formative Research |
| spelling | doaj.art-e671512f12dd429fbb837d4da357d2b12024-02-28T14:00:31ZengJMIR PublicationsJMIR Formative Research2561-326X2024-02-018e4757010.2196/47570How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability StudyShaoying Mahttps://orcid.org/0000-0002-6086-0622Aadeeba Kaareenhttps://orcid.org/0009-0002-3999-0294Hojin Parkhttps://orcid.org/0000-0001-5581-6427Yanyun Hehttps://orcid.org/0000-0001-6279-6102Shuning Jianghttps://orcid.org/0000-0002-6706-2818Zefeng Qiuhttps://orcid.org/0009-0002-8451-8001Zidian Xiehttps://orcid.org/0000-0002-5149-7710Dongmei Lihttps://orcid.org/0000-0001-9140-2483Jian Chenhttps://orcid.org/0000-0002-1599-0831Richard J O’Connorhttps://orcid.org/0000-0003-0644-182XGeoffrey T Fonghttps://orcid.org/0000-0001-9098-6472Ce Shanghttps://orcid.org/0000-0002-8838-4250 BackgroundPrior studies have demonstrated that the e-cigarette market contains a large number of brands. Identifying these existing e-cigarette brands is a key element of market surveillance, which will further assist in policy making and compliance checks. ObjectiveTo facilitate the surveillance of the diverse product landscape in the e-cigarette market, we constructed a semantic database of e-cigarette brands that have appeared in the US market as of 2020-2022. MethodsIn order to build the brand database, we searched and compiled e-cigarette brands from a comprehensive list of retail channels and sources, including (1) e-liquid and disposable brands sold in web-based stores, (2) e-cigarette brands sold in brick-and-mortar stores and collected by the Nielsen Retail Scanner Data, (3) e-cigarette brands compiled by Wikipedia, (4) self-reported e-cigarette brands from the 2020 International Tobacco Control Four-Country Smoking and Vaping (ITC 4CV) US survey, and (5) e-cigarette brands on Twitter. We also estimated the top 5 e-cigarette brands by sales volume in brick-and-mortar stores, by the frequency and variety of offerings in web-based shops, and by the frequency of self-reported brands from the 2020 ITC 4CV US survey. ResultsAs of 2020-2022, a total of 912 e-cigarette brands have been sold by various retail channels. During 2020-2022, the top 5 brands are JUUL, vuse, njoy, blu, and logic in brick-and-mortar stores; blu, king, monster, twist, and air factory for e-liquids in web-based stores; hyde, pod mesh, suorin, vaporlax, and xtra for disposables sold in web-based stores; and smok, aspire, vaporesso, innokin, and eleaf based on self-reported survey data. ConclusionsAs the US Food and Drug Administration enforces the premarket tobacco market authorization, many e-cigarette brands may become illegal in the US market. In this context, how e-cigarette brands evolve and consolidate in different retail channels will be critical for understanding the regulatory impacts on product availability. Our semantic database of e-cigarette brands can serve as a useful tool to monitor product and marketplace development, conduct compliance checks, assess manufacturers’ marketing behaviors, and identify regulatory impacts.https://formative.jmir.org/2024/1/e47570 |
| spellingShingle | Shaoying Ma Aadeeba Kaareen Hojin Park Yanyun He Shuning Jiang Zefeng Qiu Zidian Xie Dongmei Li Jian Chen Richard J O’Connor Geoffrey T Fong Ce Shang How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study JMIR Formative Research |
| title | How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study |
| title_full | How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study |
| title_fullStr | How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study |
| title_full_unstemmed | How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study |
| title_short | How to Identify e-Cigarette Brands Available in the United States During 2020-2022: Development and Usability Study |
| title_sort | how to identify e cigarette brands available in the united states during 2020 2022 development and usability study |
| url | https://formative.jmir.org/2024/1/e47570 |
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