The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia
In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/3222 |
| _version_ | 1828020934598983680 |
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| author | Kalsom Kayat Nur Farrah Ain Zainuddin Razamin Ramli Maznah Mat Kasim |
| author_facet | Kalsom Kayat Nur Farrah Ain Zainuddin Razamin Ramli Maznah Mat Kasim |
| author_sort | Kalsom Kayat |
| collection | DOAJ |
| description |
In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance. This paper presents a descriptive study on CBRH operators' perceptions toward two variables that may influence CBRH's performance. Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay.
Keywords: Leadership, Community Support, Community-Based Rural Homestay Programme
JEL Classifications: O2, Q3, R1
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| first_indexed | 2024-04-10T11:44:30Z |
| format | Article |
| id | doaj.art-e67cce9017e14b358fae069ac6a03372 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T11:44:30Z |
| publishDate | 2016-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-e67cce9017e14b358fae069ac6a033722023-02-15T16:17:24ZengEconJournalsInternational Review of Management and Marketing2146-44052016-10-0167SThe Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in MalaysiaKalsom KayatNur Farrah Ain ZainuddinRazamin RamliMaznah Mat Kasim In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance. This paper presents a descriptive study on CBRH operators' perceptions toward two variables that may influence CBRH's performance. Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay. Keywords: Leadership, Community Support, Community-Based Rural Homestay Programme JEL Classifications: O2, Q3, R1 http://mail.econjournals.com/index.php/irmm/article/view/3222 |
| spellingShingle | Kalsom Kayat Nur Farrah Ain Zainuddin Razamin Ramli Maznah Mat Kasim The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia International Review of Management and Marketing |
| title | The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia |
| title_full | The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia |
| title_fullStr | The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia |
| title_full_unstemmed | The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia |
| title_short | The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia |
| title_sort | perceived role of leadership and community support in the performance of community based rural homestay cbrh programme in malaysia |
| url | http://mail.econjournals.com/index.php/irmm/article/view/3222 |
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