Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand
This study investigated differences between general New Zealand consumers and ethnic Chinese consumers living in New Zealand regarding the importance of lamb attributes at the point of purchase and opinions of New Zealand lamb. A central location test survey was undertaken with 156 New Zealand consu...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-07-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/11/14/2045 |
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| author | Scott C. Hutchings Luis Guerrero Levi Smeets Graham T. Eyres Patrick Silcock Enrique Pavan Carolina E. Realini |
| author_facet | Scott C. Hutchings Luis Guerrero Levi Smeets Graham T. Eyres Patrick Silcock Enrique Pavan Carolina E. Realini |
| author_sort | Scott C. Hutchings |
| collection | DOAJ |
| description | This study investigated differences between general New Zealand consumers and ethnic Chinese consumers living in New Zealand regarding the importance of lamb attributes at the point of purchase and opinions of New Zealand lamb. A central location test survey was undertaken with 156 New Zealand consumers living in Dunedin, New Zealand, and 159 Chinese consumers living in Auckland, New Zealand. In terms of importance at the point of purchase, Chinese consumers rated a number of attributes as more important than New Zealand consumers by a difference of >1.0 on a 9-point Likert scale for importance: animal origin, feeding, age, presence of hormones/residues, traceability, food safety, place of purchase, brand/quality label, and label information (<i>p</i> < 0.05). New Zealand consumers rated the price of other meats and animal welfare as more important than Chinese consumers (<i>p</i> < 0.05); however, the differences in scores were <1.0. In terms of opinions, Chinese consumers also considered New Zealand lamb to be better value for money, more additive-free, and more likely to make people feel good (<i>p</i> < 0.05), by scores >1.0 on a 7-point Likert scale for agreement. New Zealand consumers considered New Zealand lamb more traditional and boring (<i>p</i> < 0.05); however, the differences in scores were <1.0. |
| first_indexed | 2024-03-09T03:25:55Z |
| format | Article |
| id | doaj.art-e682d6a33c2440f38c113639f1b9ae4b |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T03:25:55Z |
| publishDate | 2022-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-e682d6a33c2440f38c113639f1b9ae4b2023-12-03T15:02:36ZengMDPI AGFoods2304-81582022-07-011114204510.3390/foods11142045Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New ZealandScott C. Hutchings0Luis Guerrero1Levi Smeets2Graham T. Eyres3Patrick Silcock4Enrique Pavan5Carolina E. Realini6AgResearch Limited, Te Ohu Rangahau Kai, Massey University Campus, Grasslands, Tennent Drive, Palmerston North 4474, New ZealandIRTA-Monells, Finca Camps i Armet, 17121 Monells, SpainDepartment of Marketing & Supply Chain Management, Maastricht University, Nassaustraat 36, 5911 BV Venlo, The NetherlandsDepartment of Food Science, University of Otago, Dunedin 9054, New ZealandDepartment of Food Science, University of Otago, Dunedin 9054, New ZealandAgResearch Limited, Te Ohu Rangahau Kai, Massey University Campus, Grasslands, Tennent Drive, Palmerston North 4474, New ZealandAgResearch Limited, Te Ohu Rangahau Kai, Massey University Campus, Grasslands, Tennent Drive, Palmerston North 4474, New ZealandThis study investigated differences between general New Zealand consumers and ethnic Chinese consumers living in New Zealand regarding the importance of lamb attributes at the point of purchase and opinions of New Zealand lamb. A central location test survey was undertaken with 156 New Zealand consumers living in Dunedin, New Zealand, and 159 Chinese consumers living in Auckland, New Zealand. In terms of importance at the point of purchase, Chinese consumers rated a number of attributes as more important than New Zealand consumers by a difference of >1.0 on a 9-point Likert scale for importance: animal origin, feeding, age, presence of hormones/residues, traceability, food safety, place of purchase, brand/quality label, and label information (<i>p</i> < 0.05). New Zealand consumers rated the price of other meats and animal welfare as more important than Chinese consumers (<i>p</i> < 0.05); however, the differences in scores were <1.0. In terms of opinions, Chinese consumers also considered New Zealand lamb to be better value for money, more additive-free, and more likely to make people feel good (<i>p</i> < 0.05), by scores >1.0 on a 7-point Likert scale for agreement. New Zealand consumers considered New Zealand lamb more traditional and boring (<i>p</i> < 0.05); however, the differences in scores were <1.0.https://www.mdpi.com/2304-8158/11/14/2045cross-culturalpreferencelambconsumerChinaNew Zealand |
| spellingShingle | Scott C. Hutchings Luis Guerrero Levi Smeets Graham T. Eyres Patrick Silcock Enrique Pavan Carolina E. Realini Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand Foods cross-cultural preference lamb consumer China New Zealand |
| title | Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand |
| title_full | Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand |
| title_fullStr | Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand |
| title_full_unstemmed | Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand |
| title_short | Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand |
| title_sort | cross cultural differences in the perception of lamb between new zealand and chinese consumers in new zealand |
| topic | cross-cultural preference lamb consumer China New Zealand |
| url | https://www.mdpi.com/2304-8158/11/14/2045 |
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