Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand

Cross-Cultural Differences in the Perception of Lamb between New Zealand and Chinese Consumers in New Zealand

This study investigated differences between general New Zealand consumers and ethnic Chinese consumers living in New Zealand regarding the importance of lamb attributes at the point of purchase and opinions of New Zealand lamb. A central location test survey was undertaken with 156 New Zealand consu...

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Bibliographic Details
Main Authors: Scott C. Hutchings, Luis Guerrero, Levi Smeets, Graham T. Eyres, Patrick Silcock, Enrique Pavan, Carolina E. Realini
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Foods
Subjects:
cross-cultural
preference
lamb
consumer
China
New Zealand
Online Access:https://www.mdpi.com/2304-8158/11/14/2045

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